Duration 1 Years |
Level Post Graduation |
Type Diploma |
Eligibility Bachelor's Degree in any stream |
Diploma in Management is a Diploma level Management course. Management defines it is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for accomplishing a goal. Regarding its duration it is different from institute to institute somewhere it is less than one or on the other hand more than one year. Generally, the minimum time is one year, and the maximum time is two years. Diploma course may be provided by some institutes on a part-time basis as well.
Syllabus of Management as prescribed by various Universities and Colleges.
Sr. No. |
Subjects of Study |
1 |
Overview of marketing history and theory |
2 |
The marketing environment |
3 |
Consumer behaviour |
4 |
Organisational buyer behaviour |
5 |
Market segmentation, targeting and positioning |
6 |
Customer relationship marketing (CRM) |
7 |
Branding and product development. |
8 |
Product innovation and the life-cycle approach |
9 |
Promotion |
10 |
Pricing |
11 |
Distribution |
12 |
Corporate social responsibility (CSR) |
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