MBA Communication Management

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Master of Business Administration in Communication Management

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

MBA Communication Management or Master of Business Administration in Communication Management is a Post-Graduate Electronics and Communication Engineering course. Communications Management is the systematic planning, implementation, monitoring, and revision of all the channels of communication within an organization and between organizations. The practical approach to its intensive learning sprees aims to give students a solid basis on top of which they can build their careers and grow into leaders in their field. The Master of Business Administration course in Communication Management is career-providing in nature.

MBA Communication Management Eligibility 

  • Aspiring candidates should have passed a Bachelor’s degree or Master’s degree from any recognized University.
  • The students should have scored a minimum of 45% marks in aggregate (40% in case of SC/ST candidate) or any other equivalent qualification.
  • In some of the very reputed institutes, there is an entrance examination for admission.

MBA Communication Management Syllabus

Syllabus of Communication Management course as prescribed by various Universities and Colleges.

MBA Communication Management Semester-I

Sr. No. 

Subjects of Study

1

Advanced Business Communication

2

Business Statistics and Managerial Economics

3

Communication Theories and Culture

4

Digital Marketing and Marketing Management

5

Media and Communication Industry Overview

6

Management Perspective in Media and Communication Businesses

7

Research Methodology and Integrated Disaster Management

8

Project-I

MBA Communication Management Semester-II

1

Brand Equity Management and Content Creation Marketing

2

Consumer Behaviour and Insights

3

Digital Ecosystem

4

Integrated Marketing Communication Planning

5

Introduction to Syndicated Database and Analysis with Workshop

6

Social Responsibility Project

7

Sales Management and Marketing Research

8

Specializations

  • Brand Communication
  • Media Management

MBA Communication Management Semester-III

1

Digital Communication Solutions

2

Rural Marketing, Sports, and Entertainment Marketing

3

Service Process Management for Agency Businesses

4

Project-II

5

Specializations

  • Marketing and Media Analytics
  • Public Relations

MBA Communication Management Semester-IV

1

Business Model for Digital Future

2

Brand Valuation and Return on Marketing Investments (ROMI)

3

Corporate Citizenship and Social Entrepreneurship

4

Retail Marketing Communications

5

Project-III

6

Dissertation

7

Specializations

  • Media Management
  • Marketing and Media Analytics

 

MBA Communication Management Colleges

MBA Communication Management Course Suitability

  • Those who want to deepen the communication management and leadership skills needed in the field of communication in international and global settings are suitable.
  • Applicants should also possess knowledge of business and the ability to manage budgets along with a committed and flexible approach to the job.
  • Candidates should have the ability to think spontaneously and respond positively to pressure; self-confidence and the ability to sell ideas.
  • Other required skills for the course are creative thinking, good team working abilities, excellent problem-solving abilities, and excellent interpersonal skills.

How is the MBA Communication Management Course Beneficial?

  • The Master of Business Administration in Communication Management course is beneficial for students who like to develop the interpersonal and management skills involved to advance to levels of leading in their companies, as well as prepare a long-term view and value system which will serve them in their entire careers.
  • After passing the Communication Management course candidates will be able to apply all functional areas of communications to specific organizational issues or challenges; manage projects within a communications framework; communicate more effectively with upper-level management; Work effectively in a business environment and Present solutions to communications problems.
  • The Communication Management degree program is designed to offer relevant learning opportunities that relate to everyday business as well as communication disciplines most typically practiced in companies operating internationally in global markets.
  • They can also go for further research studies such as a Ph.D. degree after its completion.

MBA Communication Management Employment Areas

  • Editing & Scriptwriting
  • Educational Institutions
  • Films & TV
  • Journalism
  • Publishing Companies

MBA Communication Management Job Types

  • Assistant Manager
  • Communication Manager
  • Corporate Communication Executive
  • Cluster Marketing Communication Manager
  • Marketing Communication Manager
  • Member Communication Consultant
  • Teacher & Lecturer