MBA Media and Entertainment

more_vert

Master of Business Administration in Media and Entertainment

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

MBA Media and Entertainment or Master of Business Administration in Media and Entertainment is a two-year Post-Graduate degree course that is divided into four semesters of study.

Media and Entertainment is a very fast-growing and dynamic industry that includes television, print, digital media, radio, films, live events, sports, out-of-home, and music. This two-year degree program prepares its students to become business managers and leaders with the Media and Entertainment edge. Some of the subjects covered in this course are Principles of Management, Media Management, Managerial Accounting, Media and Entertainment Planning, Human Resource Management, etc.

This degree program offers the core general management fundamentals, along with a thorough grounding in the media & entertainment space. The program has been designed in collaboration with leading industry professionals and media houses to ensure that the graduates are armed with the necessary skills to succeed in this domain.

MBA Media and Entertainment Course Eligibility

  • Candidates must have completed their Graduation in any stream or equivalent from a recognized university
  • Must possess at least 55% aggregate marks at Bachelor’s level
  • Most of the reputed colleges/universities conduct entrance exams to select students for MBA Media and Entertainment courses.

Few MBA Media and Entertainment Entrance Exams

CAT

MAT GMAT XAT CMAT

MBA Media and Entertainment Course Syllabus

Syllabus of Media and Entertainment course as prescribed by various Universities & Colleges.

MBA Media and Entertainment Semester-1

Sr. No.

Subjects to Study

1

Business Research Methodology

2

Managerial Economics

3

Managerial Accounting

4

Managerial Communication

5

Organizational Behaviour

6

Principles of Management

7

Quantitative Techniques in Management

MBA Media and Entertainment Semester-2

1

Financial Management

2

Human Resource Management

3

Media Management

4

Marketing Management

5

Media and Entertainment Planning

6

Media and Entertainment Business

MBA Media and Entertainment Semester-3

1

Consumer Behaviour

2

Censorship, Ethics, and Media Law

3

Event Management

4

Integrated Marketing Communications

5

Management Information System

6

Strategic Management

7

Social Media and Digital Media

MBA Media and Entertainment Semester-4

1

Entrepreneurship and Management of Innovations

2

Film and TV Production Programming Management

3

Strategic Marketing and Brand Management

4

Sound Production and Music Industry Management

5

Comprehensive Project

 

MBA Media and Entertainment Course Colleges

  • Bharath Institute of Higher Education and Research, Chennai
  • Hindustan Institute of Technology and Science, Chennai
  • Mudra Institute of Communications Ahmedabad (MICA), Ahmedabad
  • Prestige Institute of Management and Research (PIMR), Indore

MBA Media and Entertainment Course Suitability

  • The main focus of this course lies in the core industries such as in media, entertainment, design, lifestyle, etc, so, those who want a career in the media and entertainment industry are suitable for this course.
  • It lends a comprehensive amalgamation of knowledge, skills, and ability to the students thus making them industry-ready.
  • The Master of Business Administration course in Media and Entertainment will polish the student's skills to understand all the forms of media and reap financial benefits from it.
  • This Media and Entertainment course is suitable for visual thinkers and statistical analysts to understand the entire industry and make the most out of it financially as well as experience-wise whilst giving them a creative approach towards handling things.

How is the MBA Media and Entertainment Course Beneficial?

  • The Master of Business Administration in Media and Entertainment courses prepare leaders and managers for the vibrant and dynamic media space.
  • MBA in Media and Entertainment is a course that is designed in such a way as to keep the students on their toes to handle all the verticals of the media and entertainment industry.
  • The main aim of the MBA in Media and Entertainment degree program is to help the students in understanding the aspects of the media and make a profound career in that.
  • The graduates of the Master of Business Administration in Media and Entertainment degree program can get jobs in some of the popular companies like ABP group, India Today group, Economist group, HT Media, NDTV, Cinevista, Press Trust of India, Prasar Bharati, etc.

MBA Media and Entertainment Course Employment Areas

  • Government/Private Sector
  • Digital Media
  • Film Industry
  • Management
  • Media and Entertainment Companies
  • Print Media
  • Radio Industry
  • Sports Industry
  • Television

MBA Media and Entertainment Course Job Types

  • Channel Head
  • Digital Media Analyst / Digital Media Producer / Digital Media Assistant
  • Marketing Analysts
  • Media Managers / Media Strategists / Media Planning Managers
  • Social Media Strategist

Advanced Course in MBA Media and Entertainment

  • Ph.D