Answer: It is the repetition of initial sounds in neighbouring words. Use of the same consonant at the beginning of each stressed syllable in a line of verse was common for the ancient poets who often used it instead of rhyme. Example - Peter Piper picked a peck of pickled peppers. Like rhyme, alliteration is a great help to memory. It is powerful a device that prose has borrowed it. It is the alliteration which makes us remember such phrases as: "sink or swim," "do or die," "fuss and feathers," "the more the merrier," "watchful waiting," "poor but proud," "hale and hearty," "green as grass," "live and learn," "money makes the mare go."
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