Approved By: UGC
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Duration: 2 Years |
Eligibility: Graduation and Equivalent |
Course Details:-
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Semester-I |
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Management Process and Organizational Behavior |
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Quantitative Methods in Management |
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Economics for Managers |
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Financial and Management Accounting |
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Business Communication |
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Management Information System |
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Legal Aspects of Business |
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Semester-II |
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Economic Environment and Policy |
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Research Methodology |
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Financial Management |
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Operations Management |
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Human Resource Management |
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Marketing Management |
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E-Business Management |
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Semester-III |
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Industrial and Hi-tech marketing |
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Sales, Distribution and Supply Chain Management |
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Consumer Behaviour |
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Retail Management and Internet Marketing |
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Semester-IV |
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Rural marketing |
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Service Marketing and Customer Relationship Management |
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Product Management and Brand Building |
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Integrated Marketing Communication |