Approved By: UGC
Duration: 2 Years |
Eligibility: Graduation and Equivalent |
Course Details:-
Semester-I |
Management Process and Organizational Behavior |
Quantitative Methods in Management |
Economics for Managers |
Financial and Management Accounting |
Business Communication |
Management Information System |
Legal Aspects of Business |
Semester-II |
Economic Environment and Policy |
Research Methodology |
Financial Management |
Operations Management |
Human Resource Management |
Marketing Management |
E-Business Management |
Semester-III |
Industrial and Hi-tech marketing |
Sales, Distribution and Supply Chain Management |
Consumer Behaviour |
Retail Management and Internet Marketing |
Semester-IV |
Rural marketing |
Service Marketing and Customer Relationship Management |
Product Management and Brand Building |
Integrated Marketing Communication |