Contact Information

  • location_on
    Longowal, Sangrur, Punjab 148106, India
  • call
    (01672) 280057, 253115
  • email
  • web_asset
  • Approved By: UGC AICTE NAAC NBA

M.B.A. (Marketing)


Duration:

2 Years

Eligibility:

Graduation and Equivalent

Course Details:-

Subject Code

Title

Semester-I

 

MGT 8101

Management of Organizations

MGT 8102

Quantitative Techniques & Methods

MGT 8103

Managerial Economics

MGT 8154

Corporate Environment

MGT 8105*

Business Skills Development

MGT 8106

Corporate legal Environment

MGT 8107

Accounting for Managers

Semester-II

 

MGT 8201

Management of Organizations

MGT 8202

Quantitative Techniques & Methods

MGT 8203

Managerial Economics

MGT 8204

Corporate Environment

MGT 8205

Business Skills Development

MGT 8206

Corporate legal Environment

MGT 8207

Accounting for Managers

Semester-III

 

MGT 9101

Management of International Business

MGT 9102

Business Policy and Strategic Management

MGT 9153

Summer Training Project

MGT 9154

Seminar

MGT 9105

Specialization Group A(Two paper from each spl will be offered)

MGT 9106

Specialization Group B(Two paper from each spl will be offered)

MGT 9107

Specialization Group C(Two paper from each spl will be offered)

MGT 9108

Specialization Group D(Two paper from each spl will be offered)

MGT 9109

Specialization Group E(Two paper from each spl will be offered)

Note:- In semester three any two electives each to be selected from only two specialization groups A,B,C,D and E.

Semester-IV

 

MGT 9201

Management of International Business

MGT 9202

Business Policy and Strategic Management

MGT 9253

Summer Training Project

MGT 9254

Seminar

MGT 9205

Specialization Group A(Two paper from each spl will be offered)

MGT 9206

Specialization Group B(Two paper from each spl will be offered)

MGT 9207

Specialization Group C(Two paper from each spl will be offered)

MGT 9208

Specialization Group D(Two paper from each spl will be offered)

MGT 9209

Specialization Group E(Two paper from each spl will be offered)

Note:- In semester fourth any two electives each to be selected from only two specialization groups A,B,C,D and E.

Semester III Electives

Group A: Human Resource Management(9105)

  • Human Resource Planning And Development
  • Management of Industrial Relations
  • Compensation Management
  • Organizational Change and Development

Group B: Marketing (9106)

  • Services Marketing
  • Marketing Research
  • Sales and Distribution management
  • Retail Marketing Management

Group C: Finance (9107)

  • Management of Financial Institution
  • Financial Markets and Services
  • Security Analysis and Portfolio management
  • Derivatives and Risk Management

Group D: Information Technology (9108)

  • Database Management System
  • System Analysis and Design
  • Communication Networks for Business
  • Electronic Commerce

Group E :Operation Management/Material Management (9109)

  • Production Planning & Control
  • Total Quality Management
  • Inventory Management
  • Service Operation Management

Semester IV Electives

Group A: Human Resource (9205)

  • Training and Development
  • Labour Laws
  • Industrial Psychology
  • Performance Management

Group B: Marketing (9206)

  • Industrial Marketing
  • Consumer Behavior
  • International Marketing
  • Advertising and Sales Management

Group C: Finance (9207)

  • Management Control Systems
  • International financial Management
  • Working Capital Management
  • Corporate Taxation and Tax Planning

Group D: Information Technology (9208)

  • Enterprise Resource Planning
  • Strategic Information Systems
  • Data Warehousing and Data Mining
  • Software Engineering

Group E :Operation Management/Material Management (9209)

  • Purchase Management
  • Management of Logistics
  • Plant Design and layout
  • Computer Aided Design & Manufacturing