Contact Information

  • location_on
    Sodzulhou Village, P.O. ARTC, NH - 39, Dimapur, Nagaland 797115, India
  • call
    (03862) 240331 / phone_iphone 8731887593, 8731887594
  • email
  • web_asset
  • Approved By: UGC

M.B.A. (Marketing)


Duration:

2 Years

Eligibility:

Graduation and Equivalent

Course Detail

Semester – I

  • Mgt. Process and Perspectives
  • Organisational Behaviour
  • Managerial Economics
  • Management Accounting
  • Quantitative Techniques
  • Computer Aided Management
  • Total Quality Management
  • Business Communication

Semester – II

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Business Laws
  • Research Methodology
  • Production and Operations Mgt.
  • Economic Environment of Business
  • Business Ethics

Semester – III

  • Advertising and Sales Promotion
  • Management of Services
  • Marketing Research
  • International Business
  • International Marketing
  • Consumer Behaviour
  • Brand Management
  • Rural Marketing

Semester – IV

  • Management Information Systems
  • Logistics & Supply Chain Management
  • Management Control Systems
  • Strategic Management
  • Project Management
  • Entrepreneurship Development
  • Corporate Governance
  • Master's Thesis