Rajasthan Technical University - RTU Courses
Contact Information
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location_on
Rawatbhata Road, Kota, Rajasthan 324010, India
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call
(0744) 2473861, 2473003
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email
- web_asset
Approved By: UGC AICTE
M.B.A. (Marketing)
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Duration: 2 Years |
Eligibility: Graduation and Equivalent |
Course Details:-
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Code |
Title |
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Semester-I |
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M-101 |
Principles & Practices of Management |
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M-102 |
Organization Behavior |
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M-103 |
Quantitative Techniques for Management |
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M-104 |
Managerial Economics |
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M-105 |
Management Accounting – I |
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M-106 |
Marketing Management |
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M-107 |
Business Environment |
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M-108 |
Computer Applications in Management |
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Semester-II |
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M-201 |
Human Resource Management |
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M-202 |
Financial Management |
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M-203 |
Management Accounting – II |
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M-204 |
Operation & Production Management |
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M-205 |
Research Methods in Management |
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M-206 |
Information Technology for Management |
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M-207 |
Seminar on Contemporary Issues* |
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M-208 |
Comprehensive Viva-Voce** |
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Semester-III |
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Compulsory Subjects |
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M-301 |
Summer Training Project Report* |
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M-302 |
Business Policy & Strategic Management |
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Optional Subjects |
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Six Subjects (Four Major & Two Minor) from the groups given below. For example a finance major & Marketing minor student will have to opt for M- 303.304,305 & 306 and any two from M- 07, 308,309,310) |
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M-307 |
Advertising Management |
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M-308 |
International Marketing |
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M-309 |
Sales & Distribution Management |
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M-310 |
Product & Brand Management |
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Semester-IV |
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Compulsory Subjects |
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M-401 |
Business Ethics and Ethos |
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M-402 |
Project Management |
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M-403 |
Business Laws |
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M-404 |
Project Study* |
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Optional Subjects |
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Three subject (2Major & 1 Minor) from the groups given below. For example a Finance major & Marketing minor student will have to opt M-405, 406 and any one from M-407, 408. |
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M-407 |
Consumer Behavior & Market Research |
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M-408 |
Marketing of Services |
Note:- *The BOS approved paper no M-207 as the paper on seminar on Contemporary issues. Here the faculty members will assign contemporary issues concerning with Indian Corporate sector like, merger & acquisition, current economic issues, global interface, stock market developments, new HR initiatives, recent trends in marketing trends etc, to the students. The student will prepare seminar under guidance of faculty members to be allotted by the director/ Principal of the institute. There will be no internal assessment.
** M-208 The comprehensive viva paper will be examined by the external examiner. The candidate will be examined in the papers which he/she studied during semester 1st and semester 2nd. There will be no internal assessment.
* The summer training project report will be evaluated on internal and external basis. Evaluation and presentation of the report will be done by internal and external examiners. There will be external examiner to be selected by the Director/Principal of the institute from the panel of examiners, proposed by BOS and approved by Vice Chancellor. The concerned institute will bear the traveling, remuneration, DA and other incidental expenditure of external examiner with recourse to RTU.
• There will be external examiner to be selected by the Director/Principal of the institute from the panel of examiners, proposed by BOS and approved by Vice Chancellor. The concerned institute will bear the traveling, remuneration, DA and other incidental expenditure of external examiner with recourse to RTU.
* Paper M-404 is a paper on project study. The project is real life short term corporate study. The candidate will be allotted the project by the faculty of the institute in consultation with the director/principal of the institute. There will be external examiner to be selected by the Director/Principal of the institute from the panel of examiners, proposed by BOS and approved by Vice Chancellor. The concerned institute will bear the traveling, remuneration, DA and other incidental expenditure of external examiner with recourse to RTU.
