Contact Information

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    Bhatewar, Udaipur, Rajasthan 313601, India
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    (02957) 226095, 226100, (Toll Free No. 18008896555)
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    (02957) 226094
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  • Approved By: UGC NAAC

Ph.D. (Marketing)


Duration:

3 Years

Eligibility:

Post Graduation

Course Detail

Course Code

Course Title

Semester - I

 

Major Subject

 

MB-601

Marketing Models

MB-602

Marketing theory

MB-603

Theories in Consumer Behavior

MB-604

Advances in Retail Management

Minor Subject

 

CH-601

Research Methodology

Semester - II

 

Major Subject

 

MB-617

Brand and Product Management

MB-618

Reading Seminar in advertising management

MB-619

Supply Chain Management

MB-620

Marketing and Public policy

Minor Subject

 

MA-510

Statistics