Approved By: UGC NAAC
Duration: 3 Years |
Eligibility: Post Graduation |
Course Detail
Course Code |
Course Title |
Semester - I |
|
Major Subject |
|
MB-601 |
Marketing Models |
MB-602 |
Marketing theory |
MB-603 |
Theories in Consumer Behavior |
MB-604 |
Advances in Retail Management |
Minor Subject |
|
CH-601 |
Research Methodology |
Semester - II |
|
Major Subject |
|
MB-617 |
Brand and Product Management |
MB-618 |
Reading Seminar in advertising management |
MB-619 |
Supply Chain Management |
MB-620 |
Marketing and Public policy |
Minor Subject |
|
MA-510 |
Statistics |