Alliance University Courses
Contact Information
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location_on
Chikkahagade Cross, Chandapura - Anekal Main Road, Anekal, Bangalore, Karnataka 562106, India
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call
(080) 30938100, 30938200, 46199100
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mail_outline
(080) 46199099
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email
- web_asset
Approved By: UGC
M.B.A. (Communication Management)
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Duration: 2 Years |
Eligibility: Graduation |
Course Duration: Two Year
Course Eligibility: Graduation with 50% marks.
Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.
Entrance/Eligibility Test: As per University Rules
Course Syllabus
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Semester – I |
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Economic Analysis for Business Decisions |
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Business Statistics |
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Management Science |
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Communication and Interpersonal Skills |
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Financial Reporting and Cost Control |
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Corporate Finance |
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Marketing Management |
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Marketing Strategy for Competitive Advantage |
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Leadership and Organizational Behavior |
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Human Capital Management and Audit |
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Operations Management |
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Semester – II |
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Macroeconomic Environment and Policy |
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Research Methodology |
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Leadership Development |
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Managing Innovation and Technology |
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Mass Communication - I |
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Mass Communication - II |
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Media, Culture and Communication |
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Industry Internship Program |
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Semester – III |
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International Business |
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Entrepreneurship and New Venture Creation |
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Business Ethics and Corporate Social Responsibility |
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Professional Development |
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Media and Communication Research |
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Media Management |
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Publishing: Technology and Practices |
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New Media, Cultural and Social Change |
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Contexts of Media |
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Creative Writing in Media |
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Semester – IV |
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Business Law |
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Strategic Management |
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Film Studies |
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Account Planning |
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Dissertation |
