Approved By: UGC
Duration: 2 Years |
Eligibility: Graduate or Equivalent |
Course Duration: Two Year
Course Eligibility: Graduation with 50% marks.
Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.
Entrance/Eligibility Test: As per University Rules
Course Syllabus
Semester – I |
Economic Analysis for Business Decisions |
Business Statistics |
Management Science |
Communication and Interpersonal Skills |
Financial Reporting and Cost Control |
Corporate Finance |
Marketing Management |
Marketing Strategy for Competitive Advantage |
Leadership and Organizational Behavior |
Human Capital Management and Audit |
Operations Management |
Semester – II |
Macroeconomic Environment and Policy |
Research Methodology |
Leadership Development |
Managing Innovation and Technology |
Marketing of Services |
Marketing Research and Decision Models |
Industry Internship Program |
Semester – III |
International Business |
Entrepreneurship and New Venture Creation |
Business Ethics and Corporate Social Responsibility |
Professional Development |
Integrated Marketing Communication |
Product and Brand Management |
Consumer Behavior and Social Media Usage |
Retail Management |
Sales and Channel Management |
Semester – IV |
Business Law |
Strategic Management |
Business Marketing |
Global Marketing |