M.S. Ramaiah University of Applied Sciences - MSRUAS Courses
Contact Information
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location_on
University House, Gnanagangothri Campus, New BEL Road, M.S.R. Nagar, Bangalore, Karnataka 560054, India
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call
(080) 45366666,
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mail_outline
(080) 45366677
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email
- web_asset
Approved By: UGC AICTE
M.B.A. (Marketing Management)
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Duration: 2 Years |
Eligibility: Graduation and Equivalent |
Course Duration: Two Year
Course Eligibility: Bachelor Degree or equivalent with at least 50% marks.
Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.
Entrance/Eligibility Test: As per University Rules
Course Syllabus
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Course Title |
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Principles of Management |
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Marketing Management |
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Managerial Accounting |
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Human Resource Management |
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Quantitative Methods and Statistics |
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Specialization Modules |
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Product and Brand Management |
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Sales and Distribution Management |
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International Marketing Management |
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Consumer Behaviour |
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Eâ€Business and CRM |
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Common Module |
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Product Innovation and Management and Soft Skills Development |
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Research Methodology |
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Elective Module (Any One of 6) |
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Industry Internship |
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Seminar |
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Training |
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Student Competition |
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Visit to Industries and Exhibitions |
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Teaching and Training |
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Group Work †Project |
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Management Activities (10 Activities) |
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Group Project |
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Individual Work – Project |
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Mandatory Module (Any One) |
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Conference Publication |
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Journal Publication |
