M.Sc. (Mass Communition, Advertising and Journalism)
Master of Science in Mass Communition, Advertising and Journalism

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M.Sc. (Mass Communication, Advertisement and Journalism) or Master of Science in Mass Communication, Advertisement and Journalism is a two year post graduate programme.  The Mass Communication theories are integrated into the disciplines offered in the program, such as Film & Television, Journalism, Public Relations, Advertising and Multimedia. With the integration of disciplines, students are not only kept abreast with the growth of the media trends, but also of its contents in style and presentation. Such learning experiences through the integration of theory and practice incorporated in the modules will not only mould students to be independent individuals but also train them to possess a healthy flexibility of thought and creative problem-solving skills in line with the industry. Thus, students from this program shall possess added advantages in terms of higher professional creativity and competency to work in the industry. This program focuses on these parameters. It is a combination of print media, Advertising, Reporting, Copy Writing and Communication Research. The program offers a number of subjects and study areas including professional writing, media and society, multimedia technology, principles of business law, public relations, media planning, managing communication resources, sales management, marketing behaviour and creativity in advertising.

Master of Science in Mass Communication, Advertisement and Journalism Eligibility  

• B.sc or any other equivalent qualification with minimum 50% marks.

• Some of the very reputed universities and institutes conduct entrance examination to get admission to the degree course.

 Master of Science in Mass Communication, Advertisement and Journalism Colleges/Universities

• Indian Film and Television Institute

Master of Science in Mass Communication, Advertisement and Journalism Syllabus

Subjects to be studied in M.Sc. (Mass Communication, Advertisement and Journalism)

Master of Science in Mass Communication, Advertisement and Journalism Course Suitability

Course enable students to pursue higher courses like M.Phil or Ph.D, while iLEAD’s Post Graduate Program in Media Management (PGPMM) is an industry-oriented course which facilitate students who wish to enter the Advertising, Marketing, PR, Event, Print, Web & Broadcast, Film, Radio & Television (Management & Editorial) industries. There will be two internships and/or live projects included in the courses.

How is Master of Science in Mass Communication, Advertisement and Journalism Beneficial?

Course helps to make students aware of technical and aesthetical aspects of Television Journalism, to develop capacity of evaluation and analysis of the events happening around us. The jobs in this discipline are challenging and offer variety, not to speak of the glamour associated with them. People who really want a career in media will make it happen.

Master of Science in Mass Communication, Advertisement and Journalism Employment Area / Job Type

Candidates can find jobs in the news media, advertising or public relations agencies , publishing house and research institutes. With the advent of the Internet, The demand for writers who can generate content for the online space is growing steadily and the post graduates can take up content writing for the Internet as a career option.

Some job types are: Business Writers

• Public Affairs Managers
• Public Relations Managers
• Corporate Communications Managers
• Scriptwriters
• Screenplay writers
• Broadcast Journalists
• Ad copywriters
• TV Anchors
• Tv Director
• Tv Editors
• Event Executives, Managers
• Producers
• Art Directors
• Print Journalists
• Editors
• Web Content writers
• Technical Writers
• Entrepreneurs

Advance Courses in Mass Communication, Advertisement and Journalism

• M.Phil. (Journalism and Mass Communication)
• Ph.D. (Journalism and Mass Communication)
• Post Graduate Diploma In Mass Communication, Advertisement & Journalism