MA Public Relations

Master of Arts in Public Relations

MA Public Relations or Master of Arts in Public Relations is a Post-Graduate Mass Communication course. The Master of Arts course in Public Relations focuses on the free placement of messages in the media through media releases, editorial content, and promotion. Students create and execute PR campaigns as part of their coursework. They can work within a professional environment through internships and practicum programs.

The Master of Arts program in Public Relations provides students with grounding in traditional PR theory and practice alongside an understanding of recent developments and challenges for the profession. The duration of the Master of Arts course in Public Relations is two years and after its completion, there are many options for students in various fields.

MA Public Relations Eligibility           

• Aspiring students should have passed a bachelor’s degree or any other equivalent qualification from a recognized university board.
• Some of the very reputed universities and institutes conduct entrance examinations for admission.

MA Public Relations Syllabus

Syllabus of Public Relations Course as prescribed by various Universities & Colleges.

MA Public Relations Colleges

• The Global Open University, Dimapur
• KPB Hinduja College of Commerce, Mumbai

MA Public Relations Course Suitability

• Applicants must possess critical thinking such as using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Candidates should be good time managers such as managing one's own time and the time of others.
• Management of Personnel Resources is another plus point for the course. It is such as motivating, developing, and directing people as they work, identifying the best people for the job.
• They should have social perceptiveness such as being aware of others' reactions and understanding why they react as they do.

How is the MA Public Relations Course Beneficial?

• Graduates have assumed positions of responsibility in commercial and corporate public relations as well as in public affairs where they specialize in political public relations. Other specialist areas include agricultural public relations, healthcare, entertainment, and public relations in the voluntary sector.
• It helps to develop understanding and critical reflection about the role and processes of public relations in organizations and society and to develop practical skills for PR planning and implementation alongside reflective skills and scholarship and understanding of the role and agendas which develop from PR as a strategic management discipline.
• MA Public Relations is beneficial to learn the latest techniques necessary to succeed in the fast-changing world of communications and how governments use PR in peacetime and in war as propaganda.
• You also learn practical skills such as writing news releases, organizing press conferences, creating PR campaigns, dealing with them, responding to the bad news, creative use of online and social media.
• You understand how to work with journalists, meet their needs and to maximize positive publicity, and minimize negative coverage for your clients.

MA Public Relations Employment Areas

• Academic Institutes
• Biz Consultancy - Thiruvananthapuram
• Fresh Mindz Management - Coimbatore
• NGOs
• Pratheeksha HR Consultancy – Palakkad
• Sahayam Intervention Centre - Delhi

MA Public Relations Job Types

• Communications Specialist
• Customer Service Manager
• Events Executive
• Guest Relations Associate
• Public Relations Officer
• Public Relations Executive
• Teacher & Lecturer

Advanced Courses in MA Public Relations

• MBA
• Ph.D