M.Sc Mass Communication, Advertising and Journalism

Master of Science in Mass Communication, Advertising and Journalism

M.Sc Mass Communication, Advertising, and Journalism or Master of Science in Mass Communication, Advertising, and Journalism is a Post-Graduate Mass Communication course. The Master of Science course in Mass Communication, Advertising, and Journalism is a combination of print media, advertising, reporting, copy-writing, and communication research. The Mass Communication theories are integrated into the disciplines offered in the program, such as Film & Television, Journalism, Public Relations, Advertising, and Multimedia.

With the integration of disciplines, students are not only kept abreast with the growth of the media trends, but also of its contents in style and presentation. Such learning experiences through the integration of theory and practice incorporated in the modules will not only mold students to be independent individuals but also train them to possess healthy flexibility of thought and creative problem-solving skills in line with the industry. The Master of Science program in Mass Communication, Advertising, and Journalism offers several subjects and study areas including professional writing, media and society, multimedia technology, principles of business law, public relations, media planning, managing communication resources, sales management, marketing behavior, and creativity in advertising.

M.Sc Mass Communication, Advertising, and Journalism Eligibility    

• Applicants should have completed a bachelor’s degree with a minimum of 45% marks in aggregate (40% in case of SC/ST candidate) or any other equivalent qualification.
• Some of the very reputed universities and institutes conduct entrance examinations for admission.

M.Sc Mass Communication, Advertising, and Journalism Syllabus

Syllabus of Mass Communication, Advertising, and Journalism Course as prescribed by various Universities & Colleges.

M.Sc Mass Communication, Advertising, and Journalism Colleges

• I.K. Gujral Punjab Technical University, Jalandhar

M.Sc Mass Communication, Advertising, and Journalism Course Suitability

• Applicants must have the skills to work with designers and copywriters to generate strong creative ideas necessary for the course. 
• The candidate should have excellent copy-writing skills which are a must for entry-level advertising and must also be able to make a very professional presentation. 
• Candidates should also have good communication and presentation skills to deal with a wide range of specialists inside and outside your organization. 
• Students should also possess management skills to handle allocating and monitoring budgets to achieve advertising objectives.

How is the M.Sc Mass Communication, Advertising, and Journalism Course Beneficial?

• Candidates can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. With the advent of the Internet, the demand for writers who can generate content for the online space is growing steadily and postgraduates can take up content writing for the Internet as a career option. Students can also work as a freelancer in their free time. 
• The course helps to make students aware of technical and aesthetical aspects of Television Journalism, to develop the capacity of evaluation and analysis of the events happening around us. 
• They have also further study options.
• They have good opportunities in newspapers, journals, magazines; a commercial section of radio or television; market research organizations, and the like others. 

M.Sc Mass Communication, Advertising, and Journalism Employment Areas

• AIR
• Blogs
• Journals & News Agencies
• Newspapers & Advertising Agencies
• Photography Companies
• Radio & TV Channels
• Research & Educational Institutes
• Websites & Magazines

M.Sc Mass Communication, Advertising, and Journalism Job Types

• Art Director
• Business Writer
• Broadcast Journalist
• Corporate Communications Manager
• Producer
• Print Journalist
• Public Affairs / Public Relations Manager
• Scriptwriter
• Screenplay / Technical / Web Content Writer

Advanced Course in M.Sc Mass Communication, Advertising, and Journalism

• Ph.D