BA (Hons) Branding and Advertising Management

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Bachelor of Arts in Honors in Branding and Advertising Management

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BA (Hons) Branding and Advertising Management or Bachelor of Arts Honors in Branding and Advertising Management is an Under-Graduate Advertising course. The Bachelor of Arts Honors course in Branding and Advertising primarily aims at imparting the candidates the basics of advertising sales along with detailed aspects of brand management promotion.

The Bachelor of Arts Honors course in Branding and Advertising Management contains subjects that deal with the manner by which candidates can understand how business institutes get the establishment underway and the different ways of achieving these measures. The Branding and Advertising Management course enables the candidates to properly balance practical exposure and theoretical concepts. The Branding and Advertising Management course covers a deep analysis of the planning campaigns. Practicing strategies involving even management and sales promotion are an integral part of the course at the undergraduate level. 

BA (Hons) Branding and Advertising Management Eligibility

  • The candidates must have qualified for their 10+2 examination or equivalent from a recognized Board.
  • The students should have scored a minimum of 50% aggregate marks at their Intermediate level. 

BA (Hons) Branding and Advertising Management Syllabus

Syllabus of Advertising and Brand Management course as prescribed by various Universities and Colleges.

BA (Hons) Branding and Advertising Management Semester-I

Sr. No. 

Subjects of Study

1

Culture, Media and Film, and Design

2

Introductory Marketing

BA (Hons) Branding and Advertising Management Semester-II

1

Management Science

2

Psychology, Sociology, or Art

BA (Hons) Branding and Advertising Management Semester-III

1

Advertising and Advertising Simulation

2

Marketing Research

BA (Hons) Branding and Advertising Management Semester-IV

1

Consumer Behavior

2

Digital Marketing

BA (Hons) Branding and Advertising Management Semester-V

1

Marketing in the Supply Chain

2

Strategic Marketing and Advertising Research Consultancy

BA (Hons) Branding and Advertising Management Semester-VI

1

Brand Strategy

2

Integrated Communications

 

BA (Hons) Branding and Advertising Management College 

  • Pearl Academy - Delhi Campus

BA (Hons) Branding and Advertising Management Course Suitability

  • The Branding and Advertising Management Honors course is suitable for those who want to develop key advertising and brand communication skills focusing on creative practice underpinned by strategic thinking.
  • They should have creative practice, theory, and marketing, and a clear understanding of the integration of creative activities and marketing functions.
  • They also possess skills like an exciting mix of creative practice, theory and marketing, live briefs, team projects, and research identifying changing markets, trends, target audiences, and customer needs.

How is the BA (Hons) Branding and Advertising Management Course Beneficial?

  • The candidates earn career opportunities in organizations that relate to planning as well as managing several corporate and private-based campaigns.
  • Organizations that relate to sales promotion also offer careers to interested candidates.
  • Students will be equipped with the necessary skills and knowledge to develop careers in the creative industries as account planners, creative managers, researchers, media planners/buyers, and copywriters.
  • Some graduates may enter these industries from the agency side, others from the client side.
  • These roles are highly regarded in business overall and not just in the creative industries.

BA (Hons) Branding and Advertising Management Employment Areas

  • Advertising Agencies
  • Business Consultancies
  • Marketing Firms

BA (Hons) Branding and Advertising Management Job Types

  • Assistant Brand Manager
  • Advertising Intern / Trainee
  • Account Executive - Online Brand Management
  • Branding Manager
  • Business Development Executive
  • Client Servicing & Key Account Manager
  • Manager- Advertising and Brand Marketing
  • Marketing Executive & Brand Management 
  • Sales Executive- Advertising

Advanced Courses in BA (Hons) Branding and Advertising Management

  • MA Branding and Advertising Management