BA Fashion Marketing and Promotion

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Bachelor of Arts in Fashion Marketing and Promotion

Duration

3 Months

Level

Graduation

Type

Degree

Eligibility

10+2

B.A (Fashion Marketing and Promotion) or Bachelor of Arts in Fashion Marketing and Promotion is an Under-Graduate Fashion Technology course. The Bachelor of Arts program in Fashion Marketing and Promotion aims to develop innovative, visionary marketers, with an excellent understanding of fashion marketing and promotion and confident communication skills. You are expected to be media-savvy, to have a strong sense of ethical and social values, and the ability to work autonomously on a wide range of fashion marketing promotions.

B.A (Fashion Marketing and Promotion) Eligibility

  • Those who have completed the 10+2 or its equivalent exam from any discipline having 50% aggregate marks can apply for the UG courses of 3 years in fashion designing.
  • Graduates in fashion designing can apply for the PG courses in the respective specialization fields like textiles, dress designing, and so on.

B.A (Fashion Marketing and Promotion) Syllabus

The Syllabus of Fashion Marketing and Promotion as prescribed by various Universities and Colleges.

B.A (Fashion Marketing and Promotion) Semester-I

Sr. No.

Subjects of Study

1

Fashion Images

2

Fashion Communication

3

Fashion Marketing & Promotion

B.A (Fashion Marketing and Promotion) Semester-II

1

CAD

2

Design Cultures Common Module

3

Fashion Branding & Marketing Strategies

B.A (Fashion Marketing and Promotion) Semester-III

1

Fashion Trends

2

Historical and Contextual Studies in Fashion

3

Marketing Research and the Fashion Consumer

B.A (Fashion Marketing and Promotion) Semester-IV

1

Fashion Product, Buying, and Merchandising

2

Theoretical Studies in Fashion

B.A (Fashion Marketing and Promotion) Semester-V

1

Creative Marketing

2

Optional Fashion Module

B.A (Fashion Marketing and Promotion) Semester-VI

1

Final Project-Research & Realisation

2

Fashion Marketing Portfolio

 

B.A (Fashion Marketing and Promotion) College

B.A (Fashion Marketing and Promotion) Course Suitability

  • The course is suitable to learn specialist skills and knowledge common to the innovative business world of fashion.  
  • Candidates should know common things about the fashion industry, promotion, buying, trends, fashion styling, and fashion branding. 
  • They have creative and innovative minds as is required in the fashion industry.

How is the B.A (Fashion Marketing and Promotion) Course Beneficial?

  • This program aims to develop innovative, visionary marketers, with an excellent understanding of fashion marketing and promotion and confident communication skills. 
  • The course is beneficial for further studies such as master’s and then further higher degrees. 
  • After passing the course they can assist their own family business along with private jobs in fashion industries.

B.A (Fashion Marketing and Promotion) Employment Areas

  • Colleges & Universities
  • Creative Lifestyles Pvt. Ltd. - Delhi
  • Haul Apparel - Bangalore
  • Hidesign India Private Limited - Mumbai
  • The JIFA - Chennai
  • Trzy Innovationz - Delhi

B.A (Fashion Marketing and Promotion) Job Types

  • Area Sales Manager
  • Fashion Designer / Fashion Stylist
  • Fashion Brand & Digital Marketing Manager
  • Management Trainee
  • Marketing Associate / Marketing Executive

Advanced Course in B.A (Fashion Marketing and Promotion)

  • M.A