MA Fashion Marketing

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Master of Arts in Fashion Marketing

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

MA Fashion Marketing or Master of Arts in Fashion Marketing is a Post-Graduate level Fashion and Interior Designing course. Fashion Marketing is to provide a holistic and extensive program of study to develop students into thought leaders with a strategic approach and facilitate learning to solve complex and challenging problems in the fashion business context.

The Master of Arts program in Fashion Marketing looks at developing individuals to function as higher managers and specialists in the dynamic fashion industry in India and abroad; whilst enhancing their ability to work with self-direction, professionalism, and originality in the domain of fashion. The skills and knowledge you get in this course will also make you a good fit for general marketing roles in the public sector and not-for-profit organizations, such as charities, local government, and higher education institutions

MA Fashion Marketing Eligibility

  • The students should have passed their Graduate degrees or any other equivalent qualification from a recognized University.
  • The candidates should have secured a minimum of 55% aggregate marks in their Bachelor's.

MA Fashion Marketing Syllabus

Syllabus of Fashion Marketing course as prescribed by various Universities and Colleges.

MA Fashion Marketing Semester-I

Sr. No.

Subjects of Study

1

Management of Fashion Business

2

Market Response to Fashion Demand

3

Strategic Fashion Marketing

4

The Phenomenon of Fashion Demand

MA Fashion Marketing Semester-II

1

Advanced Marketing Research

2

Fashion Marketing Systems and Processes

3

Professional Practice

4

Integrated Project

MA Fashion Marketing Semester-III

1

Entrepreneurship

2

Project Management

3

Optional Modules (anyone)

  • Luxury Marketing
  • Creative Fashion Marketing Communication

MA Fashion Marketing Semester-IV

1

Masters Dissertation

2

Professional Practice-II

 

MA Fashion Marketing College

MA Fashion Marketing Course Suitability

  • The Master of Arts course in Fashion Marketing helps to provide students with an overview of the fashion industry, as well as an understanding of basic business principles, technologies, manufacturing practices, and marketing strategies.
  • It is ideal for individuals who want to work on the business side of the fashion world or who are interested in owning their own retail establishment.

How is the MA Fashion Marketing Course Beneficial?

  • This Master of Arts program in Fashion Marketing aims to develop innovative, visionary marketers, with an excellent understanding of fashion marketing and promotion and confident communication skills.
  • The Fashion Marketing course is beneficial for further studies. The degree will prepare you for a wide range of career opportunities.

MA Fashion Marketing Employment Areas

  • Colleges & Universities
  • Fashion Media
  • Fashion Companies
  • Internet Companies
  • Retail Outlets
  • Television and Film Industry

MA Fashion Marketing Job Types

  • Apparel Wholesaler
  • Brand Manager
  • Fashion Buyer / Fashion Marketing Account Manager
  • Marketing Consultant
  • Product Manager
  • Retail Store Manager