BA Management of Tourism Business

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Bachelor of Arts in Management of Tourism Business

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BA Management of Tourism Business or Bachelor of Arts in Management of Tourism Business is an Under-Graduate Travel and Tourism course. Tourism Business management is a sector of the wider tourism industry. Conferences, exhibitions, incentive travel, corporate hospitality, outdoor events, and individual business travel are the main activities entertained in it. Bachelor of Arts in Management of Tourism Business is generally a three academic year degree course and may be provided on a part-time basis by certain institutes. The syllabus for the Management of Tourism Business course is divided into six semesters and it is job-orienting in nature.

BA Management of Tourism Business Eligibility

  • The candidates should complete their 10+2 or its equivalent exam in the Arts stream.
  • The marks of admission for this course may vary from college to college.

BA Management of Tourism Business Syllabus

Syllabus of Management of Tourism Business course as prescribed by various Universities and Colleges.

BA Management of Tourism Business Semester-I

Tourism Concepts and Principles

Introduction to Tourism

Tourism Business and its Impacts

Impact of Tourism & Environmental Impacts of Tourism

History, Components, Types, and Nature of Tourism

The Concept of Domestic and International Tourism

The Psychological Dimension

Tourism - The existing pattern and Future trends and Tourism Scenario in India

Presentation on the Case Study

  • Preparation of a Case study on a Tourist Destination
  • Visit Amber Fort & Report Writing on the Visit
  • A guided tour of Domestic/International destinations for a duration of 1 week to 10 days

BA Management of Tourism Business Semester-II

Natural Resources of Tourism

Desert Tourism

Cultural and Heritage Resources of Tourism

Architectural Heritage and Monuments of India

Island Tourism and Special interest Tourism or Niche Tourism

Heritage Tourism, Fairs, and Festivals

Wildlife Tourism in India

Performing Arts and Handicraft

Project Presentation

  • Project on the Cultural Heritage of India
  • Visited Places of Historical Significance

BA Management of Tourism Business Semester-III

Marketing for Hospitality and Tourism

Market Segmentation

Marketing Communication

Advertising and Communication

The Concept of a Product and New Product Development, and concept of Price, Factors influencing Pricing decisions, Approaches to Pricing

Marketing Plan / Destination Marketing

Definition of Hospitality and Tourism Marketing, Importance of Marketing, Core concepts - Needs, Wants, Demands, Products, Exchange, Markets, and Relationship

The Concept of Public Relations and the Concept of Marketing Management and its Philosophies

Project Presentation

  • Industrial project on Marketing Strategies of a travel trade company (Visit to a travel trade company)
  • A guided tour of a Domestic/ International destination for the duration of 1 week to 10 days

BA Management of Tourism Business Semester-IV

Travel Agency and Tour Operation Business

Forms of Travel Agency Business and Functions of a Travel Agency/tour company

Transportation & Accommodation Management

Aviation & Hotel Industry

Meaning, Types, and Importance of an Itinerary

Airline Ticketing & Railways

Definition of a Travel Agency and a Tour Operator, Travel Trade Intermediaries, and Integration

The Organizational Structure of a Hotel, Various Departments of a Hotel

Case Study

  • A case study on Aviation Industry: Air India/Indian Airlines/a private airline
  • Presentation on the Case Study
  • Visit a Hotel to understand its organization and work & Report writing on the same
  • Visit a Travel agency to understand its organization and work & Report writing on the same

BA Management of Tourism Business Semester-V

Planning & Policies for Tourism Industry

Civil Aviation Policy 2000 & National Tourism Policy 2002

Emerging Concepts of Tourism

Adventure & Space Tourism

Infrastructure Development

Human Resource Planning and Development in Tourism

Introduction to Planning, Planning for Tourism, and The Planning Process

MICE- Meetings, Incentives, Conferences, and Exhibitions

Planning Aspect of Tourism in India

Meaning of sustainable development, Carrying capacity and Eco tourism-Concept, Principals of Ecotourism, Ecotourism resources of India, Ecotourism guidelines for India

Training

  • Industrial Training/On Job training in a Hotel/ Travel Agency/ Airlines for a period of 1 month
  • A guided tour of Domestic/International destinations for the duration of 1 week to 10 days

BA Management of Tourism Business Semester-VI

Destination/Circuit Development & Management

Case Study of God's Own Country

Information Technology and Strategic Tourism Management

Computer Reservation System and Fundamentals of Computers

Destinations and All the Circuits, Planning and Development of a Destination

Information Technology in Tourism & Communication Technology

Tourism Destination: Definition & Concepts & Destination Life Cycle

Preparation of the Industrial Training Project Report & its presentation

Tourism Regulation & Legislation in India - Passport, Visa, Special permits, and Antiquities

The Use of Hardware and Software in Tourism Organizations

Project Work

  • Visit a Ticketing Agency & Report writing on the same
  • Visit the Office of Rajasthan Tourism Development Corporation, Jaipur & Report writing on the same

 

BA Management of Tourism Business College

BA Management of Tourism Business Course Suitability

  • Those who are willing to go for teaching fields at a higher degree level i.e., college and university level both in private and government institutions can go for the course.
  • They should understand the principles essential for successful tourism management; knowledge of activity in the private sector as well as knowledge of the public and not-for-profit sectors (including tourist boards). 
  • Other essential skills are the ability to analyze tourism in the communities it affects; the ability to evaluate the relationships between consumers and the providers of tourism services.
  • Candidates should have a friendly personality; ability to handle people, verbal fluency, and aptitude for languages which are essential to be successful in the field.

How is the BA Management of Tourism Business Course Beneficial?

  • One can go for higher degree programs in respective subjects such as a Master’s degree etc. 
  • They have the opportunity of getting services such as retail travel, currency exchange, tour operators, and tourist boards. 
  • Candidates can also have jobs in passenger transport including coach, aviation, rail, and waterways. 
  • They can also make careers in museums, theme parks, zoos, and heritage sites; conferences and events; accommodation services, including hotels and holiday parks.

BA Management of Tourism Business Employment Areas

  • Colleges & Universities
  • Consulting and Management Firms
  • Museums
  • Sports and Tourism Sector
  • Theme Parks
  • Zoos and Heritage Sites

BA Management of Tourism Business Job Types

  • Cabin Crew
  • Front Office Executive
  • Immigration Consultant
  • Operations Executive
  • Tour Operator / Tourist Guide
  • Transport Officer
  • Ticketing Assistant
  • Travel Agent / Travel Executive / Tour Management Executive

Advanced Course in BA Management of Tourism Business

  • MA Tourism

After completing Certified Course in Tourism Management you can become :