BA Media Management, Bachelor of Arts in Media Management, Syllabus, Eligibility, Duration, Degree Course

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Bachelor of Arts in Media Management

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

B.A (Media Management) or Bachelor of Arts in Media Management is an Under-Graduate Media and Event Management course. The Bachelor of Arts course in Media Management trains managers for the media, whose task it is to develop useful and economically viable concepts in companies and organizations, to competently see their implementation through, and evaluate the results.

The Bachelor of Arts course in Media Management includes Principles of Digital Media and Entertainment, Social Networking and Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics. Candidates will study core business areas, such as accounting, marketing, economics, and management. And you’ll learn the importance of digital law, digital marketing, project management, social networking, and new interactive technologies.

B.A (Media Management) Eligibility

Aspiring students must have passed their 10+2 examination in Science / Commerce stream from a recognized Board.
The students should have secured a minimum of 50% aggregate marks at their Intermediate level.

B.A (Media Management) Syllabus

The Syllabus of Media Management as prescribed by various Universities and Colleges.

B.A (Media Management) Semester-I
Sr. No.	Subjects of Study
1	Business Communication
2	Business Accounting and Economics
3	Business Mathematics and Computing
4	Community Service
5	Introduction to Management & Leadership (Online)
B.A (Media Management) Semester-II
1	Business Economics-II
2	Business Statistics and Communication
3	Community Service-II
4	Media and Culture
5	Marketing Management and Financial Management
B.A (Media Management) Semester-III
1	Brand Management and Event Management
2	Communication Theories
3	Evolution of Media and Franklin Gothic
4	Organizational Behaviour
5	Elective-I Competitive Intelligence Introduction to Psychology and Sociology Mercantile Law Personal Selling
B.A (Media Management) Semester-IV
1	Advertising & Sales Promotion
2	Digital Communication and New Media
3	Human Resource Management
4	Research Methodology & Report Writing
5	Industry Visit
6	Elective-II Corporate Social Responsibility Introduction to Philosophy Managing Print Media Public Relation and Mass Communication
B.A (Media Management) Semester-V
1	Business Policy & Strategy
2	Customer Relationship Management
3	Summer Internship and Dissertation-I
4	Publishing Books, Magazines & Websites
5	TV Production and Programming
B.A (Media Management) Semester-VI
1	Business Information System
2	Entrepreneurship & Venture Management
3	Dissertation-II

B.A (Media Management) Colleges

Rai University - RU, Ahmedabad

B.A (Media Management) Course Suitability

They should have the knowledge and practical skills in a range of areas in communication and media management, including public relations, writing and reporting for the media, publishing, digital media techniques, and advertising.
They should have interpersonal and communication skills as they have to deal with different types of personalities.
They should have good knowledge of social media and its management.

How is the B.A (Media Management) Course Beneficial?

Many graduates pursue a Master of Business Administration degree (MBA).
The course helps to find employment in leadership and support roles in the media economy, but also in media-related areas of industrial and service businesses.
Students can have careers across the media sector, including economics, business strategy, media policy, intellectual property rights, and marketing.

B.A (Media Management) Employment Areas

Content Writing
Digital Marketing Companies
Educational Institutions
Entertainment & Social Media
Film Industry

B.A (Media Management) Job Types

Digital Media Consultant
Media Planner / Media Operations Lead
Social Media Agents / Social Media Analyst / Social Media Strategist / Writer
Teacher / Lecturer

Advanced Course in B.A (Media Management)

M.A (Media Management)

Colleges and Institutes

Colleges offering Post Graduate Diploma in Child Guidance in India

Madhya Pradesh 2

Post Graduate Diploma in Child Guidance Colleges in India

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BA Media Management