BA Multimedia & Mass Communication

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Bachelor of Arts in Multimedia & Mass Communication

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BA Multimedia & Mass Communication or Bachelor of Arts in Multimedia & Mass Communication is a full-time three-year degree program separated into six semesters. The course provides an in-depth study of the dynamic world of mass media in all of its manifestations, including print, radio, television, advertising, public relations, new media, and films. Students choose one of the specialisations from Advertising and Journalism in their third year. The Bachelor of Arts in Multimedia and Mass Communication degree is designed for students who desire to work in the media sector, particularly in advertising or journalism. Every day, new tools become accessible, new technologies emerge, new trends are followed, and new requirements emerge in today's rapidly changing world.

BA Multimedia & Mass Communication Eligibility

  • The candidates must have qualified for their 10+2 from the Science, Arts or Commerce Stream or any other equivalent qualification from a recognized University.
  • The students should have secured a minimum of 55% aggregate marks at their Intermediate level.

BA Multimedia & Mass Communication Syllabus

Syllabus of Multimedia & Mass Communication Course as prescribed by various colleges & universities.

BA Multimedia & Mass Communication Semester-I

Sr. No. 

Subjects to Study

1

Current Affairs

2

Effective Communication

3

Foundation Course

4

Fundamentals of Mass Communication

5

History of Media

6

Visual Communication

BA Multimedia & Mass Communication Semester-II

1

Content Writing

2

Environmental Science

3

Effective Communication

4

Introduction to Journalism

5

Introduction to Advertising

6

Media Gender & Culture

BA Multimedia & Mass Communication Semester-III

1

Computers & Multimedia

2

Corporate Communication & Public Relations

3

Introduction to Photography

4

Media Studies

5

Motion Graphics & Visual Effects

6

Principles of Management and Marketing

BA Multimedia & Mass Communication Semester-IV

1

Electronic Media

2

Film Communication

3

Media Laws & Ethics

4

Mass Media Research

5

Motion Graphics & Visual Effects

6

Writing & Editing for Media

BA Multimedia & Mass Communication Semester-V

(With Specialization in Journalism)

1

Investigative Journalism

2

Reporting

3

Electives (Any Three)

  • Business and Financial Journalism
  • Features and Opinions
  • Journalism and Public Opinion
  • Media Laws and Ethics
  • Mobile Journalism & New Media

(With Specialization in Advertising)

1

Advertising & Marketing Research

2

Copywriting

3

Electives (Any Four)

  • Agency Management
  • Brand Building
  • Consumer Behaviour
  • Direct Marketing & E-commerce
  • Social Media Marketing

BA Multimedia & Mass Communication Semester-VI

(With Specialization in Journalism)

1

Digital Media

2

Newspaper & Magazine Design (Project)

3

Electives (Any Four)

  • Crime Reporting
  • Contemporary Issues
  • Fake News & Fact Checking
  • Lifestyle Journalism
  • Sports Journalism

(With Specialization in Advertising)

1

Advertising Design

2

Digital Media

3

Electives (Any Four)

  • Advertising in Contemporary Society & Sales Promotion
  • Entertainment & Media Marketing
  • Media Planning & Buying
  • Retailing & Merchandising
  • Rural Marketing & Advertising

 

BA Multimedia & Mass Communication College

  • SST College of Arts & Commerce, Mumbai
  • KES Shroff College, Mumbai

How is the BA Multimedia & Mass Communication Course Beneficial?

  • To flourish in these competitive times, one must acquire experience, refine abilities, and broaden knowledge. The media industry is thriving, and there is an urgent demand for properly qualified employees who can think creatively.
  • This curriculum improves intuition by integrating theory and project work and supplementing it with technology in real-world business scenarios.
  • One of the program's benefits is that students may easily obtain internships and positions in any media-related profession, including but not limited to journalism, advertising, production, marketing, copywriting, and editing.
  • BAMMC is frequently a student choice because of its generic broad-based approach while yet offering a concentration in Advertising and Journalism.

BA Multimedia & Mass Communication Employment Areas

  • Newspapers
  • Radio
  • Television

BA Multimedia & Mass Communication Job Types

  • Animator
  • Actor / Anchor
  • Ad Film Maker
  • Copywriter
  • Cinematographer
  • Cinema and Video Production
  • Editor / Director
  • Graphic Designer / UI/UX Designer / Web Designer
  • Photographer
  • Radio Jockey
  • Script Writer
  • TV Program Producer

Advanced Courses in BA Multimedia & Mass Communication

  • MA in Electronic Media
  • MA in Film Communication
  • M.Com Business Management
  • MBA in Advertising and Public Relation
  • Master’s degree in Public Relations
  • Master’s degree in Mass Communication & Journalism