Invented by : Amedeo Obici
Invented in year : 1906
Amedeo Obici (Ah-may-day-o O-bee-chee), founder of Planters, was born in 1876 in the small town of Oderzo near Venice, Italy. When Obici was old enough to read, his widowed mother would show him his uncle's glowing letters from America. Thus began Obici's dream.
At age eleven, reality had him pulling up at Bush Terminal in Brooklyn, New York. An Italian immigrant, 11 years old, not knowing any English, but going on to become prosperous business innovator. His willingness to work showed even at this early age. He started his career as a bellhop and fruitstand vendor in Scranton, Pennsylvania. Later, Obici moved to Wilkes-Barre, Pennsylvania and opened his own fruit stand and invested in a peanut roaster. Here he linked his life's fortune with the peanut. In a few years, Obici turned peddler, using a horse and wagon, and called himself "The Peanut Specialist". In 1906, Obici went into partnership with Mario Peruzzi. He had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees two large roasters, and crude machinery, Planters was founded. Amedeo Obici realized that prices and first profits were not nearly so important as repeat business. He proved his operation based on quality and brand name were important for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company.
Mr. Peanut, Planters mascot is such a nut, everybody's just crazy about him! Since his introduction in 1916, to help advertise the sales of the country's first roasted peanut company, Mr. Peanut has become one of the nation's best-known advertising characters. Based on the original drawing of a 13-year-old boy, the ever-dapper Mr. Peanut eventually added a top hat, white spats, ebony cane, and monacle to his unique ensemble.
