BA Fashion Merchandising and Production

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Bachelor of Arts in Fashion Merchandising and Production

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BA Fashion Merchandising and Production or Bachelor of Arts in Fashion Merchandising and Production is an Under-Graduate course. The Undergraduate Bachelor of Arts three-year programme offers students a unique opportunity to explore the relationship between innovative design and contemporary technology concepts. The students will study the processes involved in the production of various fashion garments as these are the basic requisites for any successful Merchandiser. The Bachelor of Arts programme in Fashion Merchandising and Production provides an opportunity to challenge clothing through technology, and in the process, develop innovative techniques for mastering fashion.

The Bachelor of Arts programme in Fashion Merchandising and Production ensures to interact competently with other non-specialized areas of functioning necessary for competent design technologists. The Bachelor of Arts programme in Fashion Merchandising and Production emphasizes intensive theoretical and applied training in core areas of Apparel production, supply chain management, textiles, apparel merchandising and computer application.

BA Fashion Merchandising and Production Eligibility

  • Those who have completed the 10+2 or its equivalent exam from any discipline having 50% aggregate marks can apply for the UG courses of three years in fashion design.
  • Graduates in fashion design can apply for the PG courses in the respective specialization fields like textiles, dress designing and so on.

BA Fashion Merchandising and Production Syllabus

The Syllabus of Fashion Merchandising and Production as prescribed by various Colleges & Universities.

BA Fashion Merchandising and Production Semester-I

Sr. No.

Subjects to Study

1

Basic Merchandising

2

CAD Software- Photoshop

3

Elements of Management

4

Elements of Fashion and Colour

5

Introduction to Textile Material & Management

6

Pattern Making

7

Production Methods

BA Fashion Merchandising and Production Semester-II

1

Basic Marketing

2

Basic Merchandising-II

3

Garment Construction &Pattern Making- Men's Wear

4

International Trade

5

Introduction to Yarn Structure & Garment Construction

6

Wet Processing & Textile Finishes

BA Fashion Merchandising and Production Semester-III

1

Basic Retailing

2

Basic Research

3

Entrepreneurial Development

4

Garment Construction Women's Wear

5

Marketing Principles

6

Production Process & Retail Planning

7

Pattern Grading & CAD and Pattern Making Women's Wear

8

Wet Processing & Textile Finishes-II

BA Fashion Merchandising and Production Semester-IV

1

International Trade Policies

2

Production Costing & Systems and Planning & Controlling

3

Quality

4

Research Methodology

BA Fashion Merchandising and Production Semester-V

1

ERP Production

2

Entrepreneurial Development-II

3

Product Pricing and Sourcing

BA Fashion Merchandising and Production Semester-VI

1

Working in Production House

2

Project Work

 

BA Fashion Merchandising and Production Colleges

BA Fashion Merchandising and Production Course Suitability

  • This Fashion Merchandising and Production course aims to create innovative and creative fashion designers with the practical and technical ability to achieve success.
  • On graduating, students will have gained a comprehensive portfolio of skills, representing their creative design, evocative illustration, range building and garment manufacture abilities.
  • This will be complemented by an in-depth understanding of production (computerized pattern cutting and mass production) and marketing (brand creation and promotion).

How is the BA Fashion Merchandising and Production Course Beneficial?

  • This Fashion Merchandising and Production programme aims to develop innovative, visionary marketers, with an excellent understanding of Fashion Merchandising and Production and confident communication skills.
  • The Bachelor of Arts course in Fashion Merchandising and Production is also beneficial for further studies.
  • Graduates have gone on to work in design, styling, merchandising, buying, selection, management, marketing and promotion, fashion journalism, product development and manufacturing. The degree will prepare you for a wide range of career opportunities.

BA Fashion Merchandising and Production Employment Areas

  • Department Store
  • Digital Marketing Agency
  • Event Management
  • Marketing
  • Retailers

BA Fashion Merchandising and Production Job Types

  • Advertising Manager
  • Brand Marketer
  • Communication Specialist 
  • Event Manager
  • PR/Press (in-house or agency)
  • Styling Manager
  • Specialist Communist
  • VIP/Personal Shopping Manager

Advanced Course in BA Fashion Merchandising and Production

  • MA Fashion Merchandising and Production