MBA Fashion Marketing and Merchandising

Master of Business Administration in Fashion Marketing and Merchandising

MBA Fashion Marketing and Merchandising or Master of Business Administration in Fashion Marketing and Merchandising is a Post-Graduate Fashion Designing course. Fashion marketing and merchandising examine fashion trends, help retailers stock fashion lines, coordinate sales, and promote goods. While you wouldn't actually design clothing as a marketing and merchandising professional, you'd still be responsible for helping designers by ensuring that their lines sell.

Successful professionals in the Fashion Marketing and Merchandising field usually have a blend of business skills and textiles knowledge, as well as the ability to identify consumer behavior and desires. After passing Masters's Degree in Fashion Marketing and Merchandising aspirants have many job options in various fields.

MBA Fashion Marketing and Merchandising Eligibility

• The candidate must have passed their Bachelor’s degree or Master’s degree or any other equivalent qualification from any recognized University 
• The students should have secured a minimum of 45% aggregate marks in their Bachelor's.
• Some of the very reputed institutes conduct an entrance examination for admission.

MBA Fashion Marketing and Merchandising Syllabus

Syllabus of Fashion Marketing and Merchandising as prescribed by various Universities and Colleges.

MBA Fashion Marketing and Merchandising Colleges

• Institute of Apparel Management, Gurgaon
• Institute of Apparel Management - IAM, Mumbai

MBA Fashion Marketing and Merchandising Course Suitability

• They should be able to understand the fashion industry cycle from product development to consumer.
• They should have hands-on experience with merchandising software and related programs utilized in the industry.
• Applicants should also be able to apply principles of business administration and marketing techniques.
• They should also be able to create a quality marketing strategy and have valuable, practical experience through program-related, faculty-monitored internships or job-related assignments.

How is the MBA Fashion Marketing and Merchandising Course Beneficial?

• You might enjoy a career in fashion marketing and merchandising.
• People in this field decide which products will be hot each season and how to market those items in the competitive world of retail.
• Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.
• The program provides students with comprehensive training in business and management for the apparel industry, with a focus on developing them as independent solution providers and proactive managers with strong intellectual, analytical, and professional skills.
• It is an extensive program that provides the students with a firm grounding in commercial concepts, principles, and skills for managing the business in today's global environment; product knowledge required for the apparel business; and relevant and extended work exposure in the industry.

MBA Fashion Marketing and Merchandising Employment Areas

• Boutique Shop
• Customer Relation Management
• Educational Institutions
• Finance Management
• Fashion Retail Management
• Fashion Market Management
• Fashion Merchandising Companies
• Supply Chain Management

MBA Fashion Marketing and Merchandising Job Types

• Advertiser
• Customer Service Representative
• Fashion Buyer
• Marketer
• Manufacturer's Representative
• Operations Manager
• Retail Manager / Retail Store Owner
• Visual Merchandiser