BA (Hons) Fashion Brand Management

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Bachelor of Arts Honors in Fashion Brand Management

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BA (Hons) Fashion Brand Management or Bachelor of Arts Honors in Fashion Brand Management is an Under-Graduate Fashion Designing course. The Bachelor of Arts Honors course in Fashion Brand Management is ideal for strategic, yet creative thinkers, and studies reflect three core areas such as brand identity, market research/trend interpretation, and marketing strategy. It combines a strong focus on brand management, consumer behavior, and marketing strategy, with the commercial reality of the exciting, global fashion and lifestyle industry.

The Bachelor of Arts Honors course in Fashion Brand Management helps to produce highly-employable graduates with a specific understanding of the fashion industry. Candidates will gain full knowledge of marketing theory and business models, combined with practical experience and insight from fashion industry professionals. The duration of the Bachelor of Arts Honors course in Fashion Brand Management is three years and after its successful passing candidates have many options in various fields along with further research studies.

BA (Hons) Fashion Brand Management Eligibility   

  • Aspiring students must have passed their 10+2 examination or equivalent from any recognized board in India.
  • The students should have secured a minimum of 55% aggregate marks at their Intermediate level.

BA (Hons) Fashion Brand Management Syllabus

Syllabus of Honors in Fashion Brand Management as prescribed by various Universities and Colleges.

BA (Hons) Fashion Brand Management Semester-I

Sr. No. 

Subjects of Study

1

Fashion Marketing-I

2

The Fashion Industry and the Cultural Context

BA (Hons) Fashion Brand Management Semester-II

1

Business Principles

2

Fashion Marketing-II

BA (Hons) Fashion Brand Management Semester-III

1

Brand Identity

2

Coordination Strategies

BA (Hons) Fashion Brand Management Semester-IV

1

Finance and Management Control

2

Strategies for Fashion Marketing

BA (Hons) Fashion Brand Management Semester-V

1

Advanced Fashion Retail and Fashion Retail

2

Digital Marketing

BA (Hons) Fashion Brand Management Semester-VI

1

Final Project

 

BA (Hons) Fashion Brand Management Colleges

BA (Hons) Fashion Brand Management Course Suitability

  • This Honors course in Fashion Brand Management is suitable for those who wish to pursue a career in marketing and management in an extremely competitive and constantly-evolving marketplace.
  • They should be able to develop critical skills in management; gain a comprehensive understanding of the challenges faced by businesses in the fashion and luxury industries.
  • Applicants should have the capability of developing essential skills that are required to achieve a successful career in the fashion, design, and luxury industries.

How is the BA (Hons) Fashion Brand Management Course Beneficial?

  • The Honors course in Fashion Brand Management offers a great opportunity to focus your skills in a structured, commercially aware environment and take your first steps toward a dynamic career in the global fashion arena. You'll get a comprehensive introduction to the main principles of fashion research, observation, and development.
  • Students can develop careers in areas such as brand management, product management, market and consumer research, retail management, and account management.
  • After passing a bachelor’s degree they can go for further master’s degree and then for further research studies.

BA (Hons) Fashion Brand Management Employment Areas

  • Colleges & Universities
  • Chandigarh Fashion Industry Pvt. Ltd. - Delhi
  • Denim Fashion Pvt. Ltd. - Hisar
  • Dynamic Beneficial Accord Pvt. Ltd. - Haryana
  • Ifazone Fashion Industry - Mumbai
  • Trzy Innovationz - Delhi

BA (Hons) Fashion Brand Management Job Types

  • Assistant Brand Manager
  • Fashion Designer & Merchandiser
  • Fashion Model / Brand Ambassador
  • Fashion Consultant & Sales Executive
  • Graphic Designer
  • Operation Manager
  • Retail Sales Advisor / Retail Store Manager
  • Teacher / Lecturer

Advanced Course in BA (Hons) Fashion Brand Management

  • MA (Hons) Fashion Brand Management