BBA Retail Marketing

Bachelor of Business Administration in Retail Marketing

BBA Retail Marketing or Bachelor of Business Administration in Retail Marketing is an Under-Graduate professional Retail Management program. It is intended to train future retail professionals and leaders for Retail Organizations. The Retail Marketing program meets the expanding need for retail workers who possess the intellectual, academic, and practical skills required to stay up with the fast-changing nature of this dynamic and global sector.

The Retail Marketing Bachelor of Business Administration program is aimed to give a complete view of the retailing business as well as an in-depth examination of the retail environment. The Retail Marketing degree program will also expose you to current and emerging concerns and advancements in the sector. Retail supply chain management, shop placement and management, retail customer service, quality, accounting, marketing, computer technology, and other topics are covered.

BBA Retail Marketing Eligibility

• Students must have passed their 10+2 examination or equivalent qualification in any stream from a recognized Board.
• The candidates should have secured a minimum of 55% aggregate marks at their Intermediate level.

BBA Retail Marketing Syllabus

Syllabus of Retail Marketing course as prescribed by various Universities and Colleges.

BBA Retail Marketing Colleges

• University of Technology and Management - UTM, Shillong
• Indira Gandhi National Open University - IGNOU, Delhi

BBA Retail Marketing Course Suitability

• The Retail Marketing course is appropriate for people who can mingle effectively and listen to consumers to ensure that their needs are met.
• Another area that retail managers must develop is keeping up with changes in product prices so that the business remains competitive and consumers believe they are getting a fair deal.

How is the BBA Retail Marketing Course Beneficial?

• The Retail Marketing course is excellent for furthering one's studies in the subject of Retail Marketing and, after obtaining higher credentials, working as a lecturer/teacher in a variety of institutions and colleges.
• They can pursue more education such as a Master's Degree and so on.
• They can also look for store management employment, such as managing a single shop and its day-to-day operations.

BBA Retail Marketing Employment Areas

• Automobile Companies
• Banking & Insurance Companies
• Colleges & Universities
• Fast Moving Consumer Goods Companies / QSRs (Quick Service Restaurants)
• Hospitality & Tourism
• Media & Journalism
• Pharmaceutical Companies
• Retail Sector
• Telecommunication Sector

BBA Retail Marketing Job Types

• Administrative Officer
• Advertising Manager / Brand Manager / Communications Manager
• Customer Care Executive
• Department Manager / Logistics and Warehouse Manager
• Merchandise Officer
• Marketing Executive / Retail Executive
• New Product Manager / Operations Manager
• Public Relations Executive
• Retail Buyers and Merchandisers
• Restaurant Manager / Store Manager
• Supply Chain Distributor
• Sales Executive / Sales Manager / Sales Associate

Advanced Course in BBA Retail Marketing

• Masters of Business Administration