BA Marketing Management & Retail Business

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Bachelor of Arts in Marketing Management & Retail Business

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BA Marketing Management & Retail Business or Bachelor of Arts in Marketing Management & Retail Business is an undergraduate Retail Management course. The Marketing Management & Retail Business program is a technique of selling items or merchandise in small or individual quantities from a permanent location, such as a department store, boutique, kiosk, or by mail, for direct consumption by the customer.

The Bachelor of Arts program includes specialized retail marketing units. The Marketing Management & Retail Business program gives information and abilities in people management. Learning about management is essential for graduates who wish to work in retail, especially since they are given managerial responsibilities at a young age. They have extra education alternatives as well as work opportunities after graduating from the Marketing Management & Retail Business program.

BA Marketing Management & Retail Business Eligibility

  • The candidates must have qualified for their 10+2 examination or any other equivalent qualification from a recognized Board.
  • The students should have secured a minimum of 50% aggregate marks or equivalent CGPA at their Intermediate level.
  • Some of the very reputed institutes conduct an entrance examination for admission.

BA Marketing Management & Retail Business Syllabus

Syllabus of Marketing Management & Retail Business as prescribed by various Universities and Colleges.

BA Marketing Management & Retail Business Year-I

Sr. No. 

Subjects of Study

1

Business Communications and Creativity

2

Financial Decision Making

3

Introduction to Entrepreneurship and Enterprise

4

Marketing Information and Decision Making

5

Principles of Marketing

6

Understanding Organisations

BA Marketing Management & Retail Business Year-II

1

Business Law

2

Customer Insight

3

Marketing Communications

4

Retail Business

5

Understanding Behaviour in Organisations

BA Marketing Management & Retail Business Year-III

1

Retail Management Project

2

Retail Marketing and Retail Performance

3

Strategic Marketing Management

 

BA Marketing Management & Retail Business Colleges

BA Marketing Management & Retail Business Course Suitability

  • Candidates who seek to get an awareness of several realms of knowledge, as well as the various viewpoints brought to bear in the study and practice of retail management, are appropriate for it.
  • They should also create, manage, and implement a personal learning and development plan that promotes the development of critical personal, social, and other transferrable skills.
  • Students must be analytical thinkers with strong leadership skills and a positive mindset.
  • They should also have strong communication and problem-solving abilities, as well as the capacity to persuade others and interact with individuals of all levels.

How is the BA Marketing Management & Retail Business Course Beneficial?

  • People who appreciate creating and developing new kinds of shopping and altering our world would benefit from this course.
  • This course will prepare you for a successful career in retail.
  • The curriculum gives students the chance to learn about the retail industry's makeup, as well as how retail sectors compete and apply their strategies.
  • Shop operations, retail marketing, visual merchandising, buying & merchandising, brand management, store location & design, MIS in retail, human resource management, e-tailing, and digital retailing are all career options.
  • Aside from retail, applicants may find employment in advertising firms, airlines, insurance businesses, and banks.

BA Marketing Management & Retail Business Employment Areas

  • Construction Firms
  • Computer Companies
  • Department Stores
  • Educational Institutions
  • Food Processing Companies
  • Manufacturing Firms
  • Utility Companies

BA Marketing Management & Retail Business Job Types

  • Assistant Professor
  • Business Development Manager
  • Business Objects Analyst / Business Systems Support Analyst
  • Marketing Executive
  • Online Marketing Intelligence Manager
  • Retail Store Manager / Retail Leasing Executive / Retail Leasing Manager

Advanced Course in BA Marketing Management & Retail Business

  • MA Marketing Management & Retail Business

After completing Certificate for Leadership in Retail Sales you can become :