Marketing Manager - How to become a Marketing Manager

Marketing has been and will always strive to be an integral part of a product's or business's success story. Marketing management could be a good fit for you if you're looking for a job that allows you to put your initiative and people skills to good use.

When it comes to identifying, assessing, and connecting with potential customers for an organization's product or service, marketing managers are the ones who take the lead. Marketing managers must be adept at leading their teams and departments analytically and creatively to succeed.

The team's mission is to deliver the right message to the right audience at the right time by working together. Marketing managers may also be responsible for keeping tabs on current trends and deciding how to respond to them. Analytics-based strategies can help companies maximize profits while maintaining high customer satisfaction.

Who is a Marketing Manager?

A marketing manager is responsible for leading the marketing efforts for a business, service, or product. They estimate market demand and lead a marketing team to develop and implement creative and unique strategies to drive customer interest through multiple media channels. They work within a set budget and create strategies aimed at raising the brand profile and reputation.

Aside from coming up with creative concepts, they review and approve all print and digital advertising materials. They may work with an in-house marketing team or an external advertising agency to create and customize marketing campaigns.

What is the role of a Marketing Manager?

Marketing managers have a variety of responsibilities. While there are industry-specific standards, there are common tasks that all marketing managers will do:

• Developing and implementing marketing plans, policies, and strategies according to organizational goals and market demands.
• Designing promotional activities and events for marketing products and services.
• Gathering and analyzing data involved in marketing campaigns and activities.
• Planning a budget, evaluating campaign expenditures, and estimating potential sales.
• Formulating competitive pricing strategies that meet organizational objectives and appeal to customers.
• Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them.

Marketing Manager Eligibility

To become a successful Marketing Manager one should have a Master's Degree in Marketing Management i.e., MBA (Marketing). The courses specifically meant for Human Resource Management are:

• Master of Business Administration (Marketing)
• Post Graduate Diploma in Marketing Management

Eligibility condition for Joining Master Degree/Diploma

• The eligibility criteria for applying to these courses are graduation in any discipline.
• The master’s program will be of 2 years duration and the PG Diploma program will be of 1-year duration.

How to Become a Marketing Manager?

1. Complete your 10+2 Certification

You can choose to do it in any stream, but you can benefit more from selecting the commerce stream. It helps you strengthen the business basics that you need for your future career in marketing.

2. Get a Bachelor's Degree

Many employers require marketing candidates to have at least a bachelor's degree. You can complete a three-year bachelor of commerce (B.Com) or a bachelor of commerce honors (B.Com Honors). Or, you may choose a three-year bachelor of business management (BBM) or a three-year Bachelor of Business Administration (BBA) from a reputed college or university.

3. Pursue a Master's Degree

To attain an executive-level position in the marketing field, you must complete a two-year master's degree in marketing or a two-year master's of business administration (MBA). Or you can choose to pursue a two-year post-graduate diploma in management (PGDM). Students with graduate degrees from other fields, who wish to pursue marketing, can also join these courses.

4. Obtain a Marketing Certification

Getting a marketing certification is optional, but it can enhance your resume and strengthen your marketing knowledge. You can get certified by Hootsuite, American Marketing Association, Moz Academy, and others.

5. Gain Relevant Work Experience

You can start gaining work experience through a marketing internship or junior positions, such as a marketing assistant or a marketing specialist. These positions help you learn job skills, give you relevant work experience for your resume and help you build contacts in the marketing industry.

Key Technical Skills for Marketing Managers

Media Production: Marketing managers handle all types of promotional strategies and resources. They must be familiar with a variety of media production forms, including internet marketing, video production, and multimedia layout.

Technological Competencies: Marketing managers must have technical expertise in using CRM software. They also work with a variety of databases and websites.

Skills in Research: Marketing experts can use research skills to uncover customer preferences. These abilities enable marketing managers to devise marketing intelligence tactics and assess the results of other people’s investigations.

Skills in Sales: Marketing managers benefit from sales skills because they can better grasp the interactions that exist between businesses and their customers. Sales strategies are also used by managers to effectively target their potential customers.

Courses in Marketing Management

After completing your 10+2, you can choose to concentrate on marketing management if you are certain that you want to pursue a degree in this field. There are two types of courses available beyond the 10+2 level: diploma courses and undergraduate courses. The key distinction is the time required to complete the course. Let’s look at some of the different marketing management courses available:

Diploma in Marketing Management

The goal of the Diploma in Marketing Management is to provide candidates with basic knowledge and skills in marketing. This course lasts for one year.

Undergraduate Courses in Marketing Management

BA/BBA is an undergraduate-level course in marketing management. Private colleges and universities award the BBA degree, whereas state universities like Delhi University typically offer BA degree courses. This program has a three-year duration.

Postgraduate Courses in Marketing Management

MBA and MA programs in marketing management are postgraduate degrees. The marketing management specialization is usually available in the second year of an MBA program. Some MBA programs also include full-fledged marketing courses. The postgraduate program lasts for two years.

Doctoral Course in Marketing Management

The Ph.D. in marketing management is a doctoral-level program in marketing management. At this level, niche themes are picked that can contribute to academics or business when research is undertaken. A Ph.D. program typically lasts three to four years, but this might vary according to the type of the research and institution’s guidelines.

Marketing Manager Roles

Marketing is an interesting topic, and it has long been a favored career option for several youngsters from different backgrounds. With so many marketing job paths to choose from, there is bound to be something for all, from the creative to the data-driven and analytical. In most cases, marketing managers work for large corporations and sectors like healthcare, entertainment, banking, and technology. No matter what field you're interested in, you'll be able to find a marketing career in it. As marketing is a diverse area, it is common for some marketing managers to specialize in one area.

Here we have compiled a list of the top in-demand; up-and-coming work opportunities accessible right now, both at big firms and in agencies, to give you an idea of what you can do if you want to dive into the expansive professional field of marketing.

Account Manager: An account manager is an employee who is responsible for developing and maintaining customer relationships that promote satisfaction and retention.

Affiliate Marketing Manager: An Affiliate Marketing Manager's job is to keep track of the relationship between an organization and its marketing affiliates.

Brand Marketing Manager: The Brand Marketing Managers are accountable for promoting a company's or product's name and image.

Content Marketing Manager: Marketing content is the responsibility of the person or teams in charge of content creation for a company's website.

Digital Marketing Manager: Digital Marketing Managers oversee and implement online marketing strategies.

Event Manager: event managers are responsible for planning, promoting, and ensuring the smooth running of an event schedule and individual events. These could span anything from a wedding to a virtual conference. There is often plenty of overlap between the work of an events team and a marketing team.

Graphic Designer: A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures and advertising.

Inbound Marketer: Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers.

Media Planner: Media planners produce action plans for advertising campaigns from pre-defined marketing objectives. They select media platforms that best suit the brand or product that will be advertised. Typical responsibilities of the job include: producing financial and media plans and forecasts.

Marketing Copywriter: A Marketing Copywriter is responsible for creating compelling and effective copy for marketing materials, such as website content, emails, and social media posts.

Marketing Communications Manager: Marketing Communications Managers monitor and evaluate brand and product messaging.

Product Marketing Manager: Product Marketing Managers are in charge of the positioning and branding of particular items.

Public Relations Officer (PRO): The public relations officer (PRO) is the chief person responsible for all communications, public relations, and public affairs in an organization. They run a team that will work on setting the right image for the company's brand among its audience.

Social Media Marketing Manager: Managers of a company's social media presence are social media marketers.

Scope of Marketing Management

Marketing is a vast field, which is why when we go one level deeper, we realize the scope of marketing is enormous. There was a time traditional marketing used to be concerned solely with selling goods and services. It has broadened its scope to include activities ranging from generating leads, educating prospective customers, client delight, and managing client relationships.

The scope of marketing management includes:

• Study of consumer wants and needs
• Study of consumer behavior
• Production planning and development
• Pricing policies
• Distribution
• Promotion
• Consumer satisfaction
• Marketing control

Marketing Manager Salary

The salary of Marketing Managers varies depending on the type of organization, economic activity, geographic location, and margin of profit of the product. It also depends upon the personal skills of the individual concerned as it is a hundred percent performance-oriented field of business administration.

Marketing managers have a wide range of career opportunities. These people can sell products, services, and ideas of any kind. It's possible to work for a company that sells its own products or work for a marketing firm that provides services to other companies. Hospitality, technology, food and beverage, and fashion are just a few examples of the wide range of businesses that use marketing managers' expertise.

In India, the average annual salary for a marketing manager position is ₹7 LPA. However new Incumbents are offered anywhere near Rs. 25,000 to Rs. 30,000 per month on average but for the experienced and successful Marketing manager sky is the limit as far as monetary incentives are concerned.

Conclusion

Marketing management programs are becoming increasingly important for developing entrepreneurial initiatives, businesses, and the service industry to increase the visibility of goods and services to clients. In the current economic climate, enrolling in marketing management courses stands to reason because there are several ways marketing specialists are seeking to access company prospects in both untapped and established industries. Marketing management classes will teach you to become more adept at pursuing, promoting, positioning, and valuing commodities for clients precisely.