MBA Marketing Management, Master of Business Administration in Marketing Management, Syllabus, Eligibility, Duration, Degree Course

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Master of Business Administration in Marketing Management

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation and Equivalent

MBA (Marketing Management) or Master of Business Administration in Marketing Management is a postgraduate Sales and Marketing Management course. Marketing is the process of creating interest in customers regarding goods or services. It is done through a strategy that underlies sales techniques, business communication, and business development.

The Master of Business Administration in Marketing Management course comprises studies relating to market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course consists of four semesters in which the first two semesters are common to all the MBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field.

Some of MBA (Marketing Management) Course Specialisations

Advertising Management	Advanced Email Marketing	Advanced Mobile Marketing
Accounting and Bookkeeping	Advanced Social Media Marketing	Advanced Search Engine Marketing
Advanced Interactive Marketing & Measurement	Business Economics Programs	Business Marketing Operations
Business Management and Operations	Entrepreneurship and Small Business Development	Interactive Marketing
International Marketing	Integrated Online Strategies	Marketing Research
Marketing for Apparel and Accessories	Master Certificate in Internet Marketing	Marketing for Travel and Tourism Operations
Special Product Marketing	Sales and Merchandising Studies	Search Engine Marketing & Usability

MBA (Marketing Management) Eligibility

Aspiring candidates should have completed a bachelor's degree in any stream from a recognized university or it's equivalent to any other degree

MBA (Marketing Management) Syllabus

The Syllabus of Marketing Management as prescribed by various Universities and Colleges.

MBA (Marketing Management) Semester-I
Sr. No.	Subjects of Study
1	Accounting for Marketing Managers and Information Technology for Managers
2	Fundamentals of Management and Organizational Behaviour
3	Principles of Marketing Management
4	Retail Marketing and Business Communication
5	Statistical Methods for Business Decisions
MBA (Marketing Management) Semester-II
1	Consumer Behaviour and Marketing Research
2	E-Business Fundamentals
3	Financial Management and Human Resource Management
4	Indian Ethos and Values or Environmental Science
5	Quantitative Techniques and Personality Development
MBA (Marketing Management) Semester-III
1	Advertising and Sales Promotion
2	Entrepreneurship or Managerial Economics
3	International Marketing
4	Sales and Distribution Management
5	Summer Internship Project
6	Elective (Opt Any Four) Corporate Communication Customer Relationship Management and Strategic Product Management Digital Marketing and Marketing Strategies Marketing Laws Principles of Public Relations Supply Chain Management
MBA (Marketing Management) Semester-IV
1	Advance IT Tools or Information System and Applications
2	Business Marketing and Service Marketing
3	Major Research Project or Case-Based Industrial Analysis Project
4	Strategic Brand Management
5	Elective (Opt Any Four) Contemporary Marketing Management Direct and Event Marketing and Marketing Decisions Emerging Marketing Concepts Marketing Audit and Rural Marketing Marketing for Non-Profit Organization Retail Buying Techniques

MBA (Marketing Management) Colleges

Prestige Institute of Management and Research - PIMR, Indore
Sharda University - SU, Noida
Devi Ahilya Vishwavidyalaya, Indore

MBA (Marketing Management) Course Suitability

Students should be tactful when dealing with clients and be patient and possess keen business expertise.
They must be self-confident and always be updated with current affairs and be familiar with advertising and merchandising techniques.
Applicants should also have good computer knowledge especially in software like Excel and PowerPoint is an added advantage for this profession.
They should have good communication skills, leadership quality, and ability to motivate and work as part of a team, ability to understand and solve problems.

How is MBA (Marketing Management) Course Beneficial?

Marketing has always been the first option for students who are on the lookout for a highly paid and rewarding career. The pay packages offered to the marketing professionals are quite decent and there is ample scope for career development.
Marketing manager, market research analyst, brand manager, and new product manager are some of the job profiles available for MBA marketing professionals. Some other specialized corporate positions include advertising manager, marketing communications manager, sales manager, and public relations director. The advertising agencies hold great scope for marketing professionals in specialized areas like direct marketing, advertisement, and jobs related to communications. Persons with strong financial skills can also opt for a career in strategic or market-related planning.
MBA (Marketing) degree holders with some experience can always benefit from excellent career opportunities. The job profiles in this highly lucrative field range right from Marketing Executives to the top Management roles in almost all organizations. Marketing, as a career, has always been the favorite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.
Studies reveal that the success or failure of products and services depends entirely on the marketing efforts put in and the marketing strategy employed by the companies.

MBA (Marketing Management) Employment Areas