Diploma in Sales and Marketing Management, Syllabus, Eligibility, Duration, Diploma Course

Home Courses in India Management Courses Sales and Marketing Management Courses Diploma in Sales and Marketing Management

Duration

1 Years

Level

Post Graduation

Type

Diploma

Eligibility

Graduate or Equivalent

Diploma in Sales and Marketing Management is a Diploma level Sales and Marketing Management course. Marketing Management is a process of overseeing and planning new product development, advertising, promotions and sales. This is a specialized Management program in marketing with a special focus on marketing as the core business function. It encompasses the basic principles of marketing management. It enables the candidate to capture the dynamic realities of the marketplace while emphasizing consumer behaviour, market research and other elements of marketing and sales management. The course is career orienting in nature that opens many jobs after its successful completion in various areas.

Diploma in Sales and Marketing Management Eligibility

Candidates should have passed a bachelor’s degree or any other equivalent qualification in the relevant subjects from a recognised university board.

Diploma in Sales and Marketing Management Syllabus

Syllabus of Sales and Marketing Management as prescribed by various Universities and Colleges.

Sr. No.	Subjects of Study
1	Basic processes of sales, marketing and marketing management
2	Sales and marketing- basic functions, characteristics and roles in the market
3	The nature and culture of markets
4	Digital Marketing
5	Consumer behaviour and buying trends of the market
6	Market segmentation, market targeting and market positioning
7	Analysis techniques for market competition study
8	Market research and study of market potentials
9	Strategic marketing- development and management
10	Brand Management
11	Monitor and control schemes for market plans
12	Demo sessions, assignments for each section and practical spells

Diploma in Sales and Marketing Management Colleges

Institute of Marketing Communications India (IMCI), Noida

Diploma in Sales and Marketing Management Course Suitability

Diploma in Sales and Marketing Management program provides students with the knowledge and skills necessary to enable them to perform adequately in any single functional area of sales and marketing.
The programme is ideal for working professionals or young graduates who want to get an international recognition in their profile and enhance their job prospects.

How is Diploma in Sales and Marketing Management Beneficial?

Diploma in Sales and Marketing Management focuses on developing marketing management skill as required in the today's competitive industry.
The program has been designed taking into consideration the needs of both working professionals as well as fresher. Experienced faculty members include experts from the industry and academia.

Diploma in Sales and Marketing Management Employment Areas