B.Com (Hons) Marketing

Bachelor of Commerce Honors in Marketing

B.Com (Hons) Marketing or Bachelor of Commerce Honors in Marketing is an Under-Graduate Management course. Marketing is the action or business of promoting and selling products or services. The Bachelor of Commerce Honors course in Marketing is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organizations. Marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research.

The Bachelor of Commerce Honors degree course in Marketing not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyze advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.

B.Com (Hons) Marketing Eligibility

• Aspiring students should have completed their 10+2 examination in the Commerce stream from a recognized Board.
• The candidates should have secured a minimum of 50% aggregate marks at their Intermediate level.
• Some of the very reputed universities and institutes conduct entrance examinations for admission.

B.Com (Hons) Marketing Syllabus

Syllabus of Honors in Marketing course as prescribed by various Universities and Colleges.

B.Com (Hons) Marketing Colleges

• Prafulla Chandra College - Evening, Kolkata
• Acharya Jagadish Chandra Bose College, Kolkata

B.Com (Hons) Marketing Course Suitability

• The Bachelor of Commerce Honors course in Marketing is suitable for those people who are seeking careers in marketing and are expected to have well-developed decision-making skills.
• They should be innovative in their approach to business problems and situations.
• Students should also possess interpersonal skills; good oral and written communication skills; numeracy and analytical ability; creativity and imagination; influencing and negotiation skills.
• Other required skills for the course are teamwork, organizational ability, IT skills, business and commercial acumen, drive, and ambitions.

How is the B.Com (Hons) Marketing Course Beneficial?

• The Bachelor of Commerce Honors course in Marketing is beneficial to provide an opportunity to develop your research skills and prepare you for a successful career in the public or private sector.
• They can also establish their own consultancy, that gives advice and suggestions for the organizations regarding marketing or can start their own advertising agencies.
• Applicants can also have jobs related to advertising, sales, management, creative writing product promotion, etc.
• Students can also find jobs in department stores, computer companies, utility companies, construction firms, food producers, manufacturing firms, and arts organizations.

B.Com (Hons) Marketing Employment Areas

• Banking Sector
• Business Consultancy
• Educational Institutes
• Marketing Companies
• Retailing Hubs
• Trade Centres

B.Com (Hons) Marketing Job Types

• Advertising Officer / Advertising Promoter / Advertising Manager
• Market Researcher / Marketing Planner / Marketing Manager
• Public Relations Officer / Publicist
• Product Manager / Product Development Manager

Advanced Courses in B.Com (Hons) Marketing

• M.Com Marketing
• PhD (Marketing)