M.Com Marketing

Master of Commerce in Marketing

M.Com Marketing or Master of Commerce in Marketing is a Post-Graduate course. Marketing is an action or business of promoting and selling products or services. The Master of Commerce course in Marketing covers all marketing management aspects, including functional areas of Marketing Management like Industrial Marketing, Marketing Research from the theoretical and practical perspective, marketing management, consumer behavior, etc.

The Master of Commerce course in Marketing content emphasizes the study and application, rather than mere marketing. It helps students to become successful Marketing Managers by exposing them to the marketing development environment while laying special emphasis on marketing management for small and medium enterprises. The Master of Commerce course in Marketing is a job offering in nature.

M.Com Marketing Eligibility    

• Aspiring students should have passed a Bachelor's degree in Commerce or any other equivalent qualification from a recognized University.
• The students should have secured a minimum of 45% aggregate marks in their Bachelor's.
• Some of the very reputed universities and institutes conduct entrance examinations for admission.

M.Com Marketing Syllabus

Syllabus of Marketing course as prescribed by various Universities and Colleges.

M.Com Marketing Colleges

• Dibrugarh University, Dibrugarh
• Veer Narmad South Gujarat University, Surat

M.Com Marketing Course Suitability

• Candidates should have creativity skills as they may be required to write copy for marketing materials and press releases or help with the layout and design of media.
• Students have a teamwork spirit as they may be asked to work towards a coordinated campaign that may involve many different elements and media.
• They should also have good commercial awareness such as understanding the market, consumer wants, and needs, and the business requirements of the client are essential for success in a marketing role.
• Applicants should also possess interpersonal and communication skills as they are required to build an understanding of the consumer as well as the needs of the client and express these to other members of your team.

How is the M.Com Marketing Course Beneficial?

• Graduates of this Master’s program find positions quickly, putting their skills to work in one of the areas of the marketing chain mix (products, sales, communications, or distribution) in positions such as sales engineer, product manager, market manager, marketing analyst, sales manager, sales director or marketing director.
• Graduates are prepared for various career paths within the private, public, and not-for-profit sectors. Career opportunities lie in areas such as marketing management, sales, technical writing, training, consulting, etc.
• You will gain invaluable experience in developing and implementing integrated marketing programs, and build skills in working with other line managers to get the best outcomes.
• The Marketing course enables graduate students to expand their studies in the general area of marketing and to specialize in a closely related field. Examples are retailing, consumer behavior, international marketing, services, or business-to-business.

M.Com Marketing Employment Areas

• Banks
• Educational Institutes
• FMCG Companies
• Fashion Companies
• Insurance Companies
• Marketing & Communication Agencies

M.Com Marketing Job Types

• Assistant Manager
• Business Manager
• Communications Manager
• Public Relations Manager
• Management Trainee
• Marketing Operations Specialist
• Teacher & Lecturer

Advanced Course in M.Com Marketing

• Ph.D. (Marketing)