Ph.D. (Marketing), Doctor of Philosophy in Marketing, Syllabus, Eligibility, Duration, Degree Course

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Doctor of Philosophy in Marketing

Duration

3 Years

Level

Doctorate

Type

Degree

Eligibility

Post Graduation

Ph.D. Marketing or Doctor of Philosophy in Marketing is a Doctorate Sales and Marketing Management course. Marketing is the action or business of promoting and selling products or services. Ph.D. (Marketing) emphasizes the development of sophisticated, state-of-the-art research skills that help in the creation of new knowledge in a chosen area of marketing. In Ph.D. (Marketing) candidate Learn Consumer behavior that is mainly psychology-based and Quantitative modeling that is largely based on economic and statistical theories. The doctoral program in Marketing is designed to develop students into active members of the academic community. The duration of the course is three years and its syllabus is divided into two semesters.

Ph.D. Marketing Eligibility

Candidates having passed master’s degree or equivalent qualification in relevant field with 60% marks in the corresponding subject from a recognized Board or Institute are eligible for admission to this course.

Ph.D. Marketing Syllabus

Syllabus of Marketing as prescribed by various Universities and Colleges.

Sem. I
Sr. No.	Subjects of Study
	Major Subject
1	Marketing Models
2	Marketing theory
3	Theories in Consumer Behaviour
4	Advances in Retail Management
	Minor Subject
1	Research Methodology
Sem. II
	Major Subject
1	Brand and Product Management
2	Reading Seminar in advertising management
3	Supply Chain Management
4	Marketing and Public policy
	Minor Subject
1	Statistics

Ph.D. Marketing Colleges

Sir Padampat Singhania University, Udaipur
SIES College of Management Studies - SIESCOMS, Mumbai
Loyola Institute of Business Administration - LIBA, Chennai

Ph.D. Marketing Course Suitability

Ph.D. (Marketing) is suitable for those who can join as marketing executive he can become a marketing manager or product manager within a very short span of time.
They should have strong communication and interpersonal skills which are essential for marketers. If you are unable to communicate information or messages clearly with colleagues, it’s doubtful whether you will be able to create effective communications for clients or customers.
Other essential skills are creativity and analytical skills that are also vital. If you are involved in advertising campaigns you will need to demonstrate a creative flair, whilst those working in market research must show strong analytical abilities.
They also have the skills of developing integrated campaigns or producing a comprehensive marketing strategy requires good time management skills and the ability to prioritize your workload effectively.

How is Ph.D. Marketing Course Beneficial?

Those candidates who earn this degree of Ph.D. Information Technology are assured of a bright future in any of the above give avenues.
They also have scopes for advertising and marketing professionals who are employed across several industries including Professional, Scientific and Technical Services; Manufacturing; Wholesale Trade; and Retail Trade.
They can go for marketing executive jobs, depending on the size of the organization and sector, and whether the focus is on selling a product or service or on raising awareness of an issue that affects the public.
They can also go teaching jobs both in the schools and colleges.

Ph.D. Marketing Employment Areas