Bachelor of Commerce in Marketing

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2 or Equivalent

B.Com Marketing or Bachelor of Commerce in Marketing is a full-time three-year Under-Graduate degree program. The Bachelor of Commerce in Marketing degree emphasizes the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The Bachelor of Commerce program in Marketing focuses on proven practices and the application of theory covering research, the nature of consumers, sales management, advertising, quality management, law, and ethics in the marketing environment.

The Bachelor of Commerce program in Marketing aims at developing hardcore marketing strategists and marketing entrepreneurs. The Bachelor of Commerce program in Marketing also introduces students to critical thinking skills by providing them with practical marketing principles, examples, and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organizations.

B.Com Marketing Eligibility

  • The candidates must have qualified for their 10+2 examination or equivalent from a recognized School Board.
  • The students should have possessed a minimum of 55% aggregate marks at their intermediate level.

B.Com Marketing Syllabus

Syllabus of Marketing Course as prescribed by various Colleges & Universities.

B.Com Marketing Semester-I

1

Business Regulatory Framework

2

Communicative English

3

Financial Accounting

4

Principles & Practice of Management & Business

B.Com Marketing Semester-II

1

Business Mathematics & Statistics

2

Communication

3

Economics

B.Com Marketing Semester-III

1

Economics-II (including Mathematics for Economics)

2

Information Technology & its Application in Business

3

Principles of Marketing & E-Commerce

B.Com Marketing Semester-IV

1

Direct & Indirect Taxation

2

Financial Accounting II

B.Com Marketing Semester-V

1

Consumer Behaviour & Sales Management

2

Environmental Studies

3

Retail Management & Marketing of Services

B.Com Marketing Semester-VI

1

Product & Pricing Management + Marketing Communication

2

Rural Marketing & International Marketing

3

Project Work (Written + Viva-voce)

 

B.Com Marketing Colleges

  • Symbiosis College Of Arts And Commerce, Pune
  • Ranchi University, Ranchi
  • Osmania University, Hyderabad
  • Alliance University, Bangalore

B.Com Marketing Suitability

  • Students who want to pursue professional careers in the field of marketing can freely opt for the B.Com Marketing Under-Graduate program 

How is the B.Com Marketing Course Beneficial?

  • B.Com Marketing Graduates have career scope in any industry where marketing activities are undertaken.
  • After pursuing a course in Marketing, a student has the option to build a lucrative career in this field. Sales involve meeting and fixing targets and working on strategies. They take on distributors and plan sale outlets. Marketing requires planning of strategy so as to deliver goods and services efficiently to the customer.
  • The various job opportunities under the Marketing profile include- marketing managers, market analysts, sales managers, digital marketing executives and managers, social media managers, etc.

B.Com Marketing Employment Areas

  • Business Consultancies
  • Banks / Merchant Banking
  • Budget Planning Sectors / Inventory Control Sectors
  • Educational Institutes
  • Foreign Trade
  • Industrial Houses
  • Marketing
  • Policy Planning
  • Public Accounting Firms

B.Com Marketing Job Types

  • Advertising Managers
  • Distribution Manager / Trademark Manager
  • Marketing Manager / Market Research Analysts
  • Market Development Manager / Product and Innovation Manager
  • Public Relations Managers
  • Research Project Manager

Advanced Courses in B.Com Marketing

  • M.Com Marketing

After completing Certificate Course on International Marketing you can become :