B.Com Marketing Management

more_vert

Bachelor of Commerce in Marketing Management

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

B.Com Marketing Management or Bachelor of Commerce in Marketing Management is an undergraduate Sales and Marketing Management course. Marketing Management is an economic process of choosing markets and getting, keeping, and growing customers by creating, delivering, and communicating values.

The duration of the Bachelor of Commerce course in Marketing Management is three years. The Bachelor of Commerce course in Marketing Management focuses on practices and application of theory such as research, nature of consumers, sales management, advertising, quality management, law, and ethics in the marketing environment. The Bachelor of Commerce course in Marketing Management is career-orienting in nature that provides many opportunities in various fields.

B.Com Marketing Management Eligibility

  • Aspiring students must have passed their 10+2 examination or equivalent qualification from a recognized Board.
  • The candidates should have secured a minimum of 55% aggregate marks at their Intermediate level.

B.Com Marketing Management Syllabus

Syllabus of Marketing Management course as prescribed by various Universities and Colleges.

B.Com Marketing Management Semester-I

Sr. No.

Subjects of Study

1        

Financial Accounting

2

Indian Economy

3

Principles of Management

B.Com Marketing Management Semester-II

1         

Advanced Financial Accounting

2         

Principles of Marketing

3         

Statistics

B.Com Marketing Management Semester-III

1         

Corporate Accounting

2         

Legal Systems of Business

3         

Managerial Economics

4         

Practical Auditing

B.Com Marketing Management Semester-IV

1         

Advanced Corporate Accounting

2         

Banking System and Financial Services

3         

Creative Advertising

4         

Entrepreneurship Development and Small Business Management

5         

IDE - Tourism Management

B.Com Marketing Management Semester-V

1         

Business Taxation

2         

Elements of Cost Accounting

3         

Integrated Marketing Communication

4         

Marketing Research & Consumer Behaviour

B.Com Marketing Management Semester-VI

1         

International Marketing

2         

Management Accounting

3         

NME

4         

Retail Management

5         

Services Marketing

 

B.Com Marketing Management Colleges

B.Com Marketing Management Course Suitability

  • Students should have interpersonal and communication skills, writing ability, and analytical knowledge.
  • They should possess creativity and expression, team playing, and computer skills.
  • Students are willing to further higher studies like a Master's for enhancing their educational Qualification are suitable for it.

How is the B.Com Marketing Management Course Beneficial?

  • Students can have jobs in small and large organizations in private, public, and voluntary sectors.
  • After passing the course they can go for further higher degrees for promotion and educational qualifications.
  • Students have many opportunities in the banking sector both government and private.

B.Com Marketing Management Employment Areas

  • Banking Sector
  • Export-import Companies
  • Financing Agencies
  • Logistics Departments
  • Marketing Companies
  • Stock Exchanges

B.Com Marketing Management Job Types

  • Associate Market Manager
  • Business Development Executive
  • E-Commerce Executive
  • Performance Marketing Consultant
  • Teacher / Lecturer
  • Tele Marketing Executive