B.Com (Hons) Marketing Management

Bachelor of Commerce Honors in Marketing Management

B.Com (Hons) Marketing Management or Bachelor of Commerce Honors in Marketing Management is an Under-Graduate Sales and Marketing Management course. Marketing Management is a business discipline that is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.

The Bachelor of Commerce Honors degree in Marketing Management is generally a three academic year degree course. The Bachelor of Commerce Honours course may be provided on a part-time basis by certain institutes. The Bachelor of Commerce Honors course in Marketing Management is an important and valuable one that offers many job opportunities for them after its completion.

B.Com (Hons) Marketing Management Eligibility

• Aspiring candidates should have completed their 10+2 examination or its equivalent exam with subjects like advertising and tourism, etc. in Commerce stream.
• The marks of admission for this course may vary from college to college. In various colleges, it conducts entrance exams plus interviews and the percentage of 12th class for admission.

B.Com (Hons) Marketing Management Syllabus

Syllabus of Honors in Marketing Management course as prescribed by various Universities and Colleges.

B.Com (Hons) Marketing Management Colleges

• Netaji Nagar Day College, Kolkata
• St. Xavier's College - SXC, Kolkata

B.Com (Hons) Marketing Management Course Suitability

• The Bachelor of Commerce Honors course is suitable for those who are willing to go for teaching fields at higher degree levels i.e., college and university levels both in private and government institutions. 
• They should be tactful when dealing with clients and be patient and possess keen business expertise. 
• They should also have good communication skills, leadership qualities, the ability to motivate and work as part of a team, ability to understand and solve problems is the needed attributes. 
• They should have skills like quick thinking and the ability to come up with new ideas that are advantageous for the course. 

How is the B.Com (Hons) Marketing Management Course Beneficial?

• Candidates can go for higher degree programs in respective subjects such as Masters’s degrees, etc.
• They can start their career as a marketing executive and depending on their skills and experience within a couple of months or years, they could reach the post of a marketing manager. 
• Candidates can work in department stores, computer companies, utility companies, construction firms, food producers, manufacturing firms, and arts organizations. 
• One could also establish their own consultancy, which gives advice and suggestions for the organizations regarding marketing, or can start their own advertising agencies.

B.Com (Hons) Marketing Management Employment Areas

• Banking Sector
• Educational Institutes
• Marketing Companies
• Manufacturing Industry
• Sports Marketing Companies

B.Com (Hons) Marketing Management Job Types

• Assistant / Associate Professor
• Asset Management Marketing Manager
• Marketing Manager / Product Marketing Manager
• Managing Consultant / Marketing Management Associate
• Principal Product Marketing Manager
• Sales / Marketing Management Trainer

Advanced Course in B.Com (Hons) Marketing Management

• M.Com (Hons) Marketing Management