MBA (Hons) Marketing Management, Master Of Business Administration Honors in Marketing Management, Syllabus, Eligibility, Duration, Degree Course

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Master Of Business Administration Honors in Marketing Management

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

MBA (Hons) Marketing Management or Master of Business Administration Honors in Marketing Management is a full-time two-year Post-Graduate degree program.

MBA (Hons) Marketing Management Eligibility

The candidates must have qualified for their Graduation in the relevant fields from a recognized University.
The student should have scored a minimum of 50-55% aggregate at their Graduation level.

MBA (Hons) Marketing Management Syllabus

Syllabus of Honors in Marketing Management Course as prescribed by various Colleges & Universities.

MBA (Hons) Marketing Management Semester-I
Sr. No.	Subjects of Study
1	Accounting for Marketing Managers and Information Technology for Managers
2	Fundamentals of Management and Organizational Behaviour
3	Principles of Marketing Management
4	Retail Marketing and Business Communication
5	Statistical Methods for Business Decisions
MBA (Hons) Marketing Management Semester-II
1	Consumer Behaviour and Marketing Research
2	E-Business Fundamentals
3	Financial Management and Human Resource Management
4	Indian Ethos and Values or Environmental Science
5	Quantitative Techniques and Personality Development
MBA (Hons) Marketing Management Semester-III
1	Advertising and Sales Promotion
2	Entrepreneurship or Managerial Economics
3	International Marketing
4	Sales and Distribution Management
5	Summer Internship Project
6	Elective (Opt Any Four) Corporate Communication Customer Relationship Management and Strategic Product Management Digital Marketing and Marketing Strategies Marketing Laws Principles of Public Relations Supply Chain Management
MBA (Hons) Marketing Management Semester-IV
1	Advance IT Tools or Information Systems and Applications
2	Business Marketing and Service Marketing
3	Major Research Project or Case-Based Industrial Analysis Project
4	Strategic Brand Management
5	Elective (Opt Any Four) Contemporary Marketing Management Direct and Event Marketing and Marketing Decisions Emerging Marketing Concepts Marketing Audit and Rural Marketing Marketing for Non-Profit Organization Retail Buying Techniques

MBA (Hons) Marketing Management College

Chandigarh University, Chandigarh

MBA (Hons) Marketing Management Suitability

Students should be tactful when dealing with clients and be patient and possess keen business expertise.
They must be self-confident and always be updated with current affairs and be familiar with advertising and merchandising techniques.
Applicants should also have good computer knowledge, especially in software like Excel and PowerPoint is an added advantage for this profession.
They should have good communication skills, leadership qualities, the ability to motivate and work as part of a team, ability to understand and solve problems.

How is the MBA (Hons) Marketing Management Course Beneficial?

Marketing has always been the first option for students who are on the lookout for a highly paid-and rewarding career. The pay packages offered to the marketing professionals are quite decent and there is ample scope for career development.
Marketing manager, market research analyst, brand manager, and new product manager are some of the job profiles available for MBA marketing professionals. Some other specialized corporate positions include advertising manager, marketing communications manager, sales manager, and public relations director. Advertising agencies hold great scope for marketing professionals in specialized areas like direct marketing, advertisement, and jobs related to communications. Persons with strong financial skills can also opt for a career in strategic or market-related planning.
MBA (Marketing) degree holders with some experience can always benefit from excellent career opportunities. The job profiles in this highly lucrative field range right from Marketing Executives to top Management roles in almost all organizations. Marketing, as a career, has always been the favorite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.
Studies reveal that the success or failure of products and services depends entirely on the marketing efforts put in and the marketing strategy employed by the companies.

MBA (Hons) Marketing Management Employment Areas