MBA Digital Marketing

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Master of Business Administration in Digital Marketing

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

MBA Digital Marketing or Master of Business Administration in Digital Marketing is a full-time two-year Post-Graduate degree program. The Master of Business Administration specialized course in Digital Marketing imparts knowledge on online branding and marketing of products on a local and global scale through digital platforms. The Master of Business Administration course in Digital Marketing is a new-edge course that draws on the classic marketing principles in order to import and apply them to the digital realm.

The Master of Business Administration course in Digital Marketing syllabus includes subjects such as internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-Commerce, etc. After completing the specialized course in Digital Marketing, candidates are offered jobs in Media, MNCs, and top digital marketing companies from around the world.

MBA Digital Marketing Eligibility

  • The candidate must have qualified for a Bachelor’s degree or any equivalent qualification from a recognized University.
  • The candidate must have obtained at least 45% aggregate marks in their Bachelor's.
  • Candidates from any Under-Graduate program are able to apply for this program.
  • Some colleges may also require candidates to have studied English as a subject in high school or as part of their graduation requirements.

MBA Digital Marketing Syllabus

Syllabus of Digital Marketing Course as prescribed by various Colleges & Universities.

MBA Digital Marketing Semester-I

Sr. No.

Subjects to Study

1

Business Research Management

2

Decisions Science

3

Marketing Basics

4

Operations Management

5

Organizational Behaviour

MBA Digital Marketing Semester-II

1

Accounting for Business Decisions

2

Enterprise Analysis

3

Human Resource Management

4

MS Excel

5

Marketing Management

MBA Digital Marketing Semester-III

1

Content Marketing

2

Digital Branding and Marketing

3

Strategic Management

4

Social Media Marketing

MBA Digital Marketing Semester-IV

1

E-Commerce

2

E-Mail Marketing

3

Mobile Marketing & Search Engine Marketing

4

Web Analytics

5

Project Work

 

MBA Digital Marketing Colleges

  • IIT Madras
  • IIT Roorkee
  • Amity University, Noida

MBA Digital Marketing Suitability

  • Digital marketing requires a unique blend of creativity and technical expertise. So, those who have an interest in the technical field, of marketing, and have some level of creativity in them, then they should study MBA in digital marketing.
  • MBA Digital Marketing is a specialist course for students interested in learning about the various components of the digital marketing field. It is concerned with the growth of various brands or items via various digital media platforms.
  • The Master of Business Administration in Digital Marketing program prepares students for a career in the field of technology and advancements.
  • A Master of Business Administration in Digital Marketing is a good option for people with strong leadership skills.
  • MBA in Digital Marketing program gives students the skills and information they need to develop successful digital marketing strategies.

How is the MBA Digital Marketing Course Beneficial?

  • A candidate who has completed his/her post-graduation in MBA Digital Marketing program would most likely be employed in roles such as Market Research Analyst, Brand Manager, Sales Manager, Public Relations Manager, and so on.
  • Students can establish their own businesses with the right industry knowledge and concepts, with an MBA Digital Marketing degree.

MBA Digital Marketing Employment Areas

  • Public & Private Sectors
  • Digital Marketing Companies
  • IT Companies

MBA Digital Marketing Job Types

  • Advertising Manager / Brand Manager
  • Media Planner
  • Market Research Analyst
  • Sales Manager / Public Relations Manager

Advanced Courses in MBA Digital Marketing

  • Ph.D. in Business Management
  • Doctor of Business (DBA)
  • Certification Courses
    • Certification in Risk Management Assurance (CRMA)
    • Business Analytics Certificate Program (CBA)
    • Professional in Project Management (PMP)
    • CPIM (Certified in Production and Inventory Management)