BBA Sales and Marketing, Bachelor of Business Administration in Sales and Marketing, Syllabus, Eligibility, Duration, Degree Course

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Bachelor of Business Administration in Sales and Marketing

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBA Sales and Marketing or Bachelor of Business Administration in Sales and Marketing is an Undergraduate Sales and Marketing Management course. Marketing is finding out what people want, why they want it, and how much they’ll spend. Sale is a process of converting an inquiry or leads to a contract or shipment.

The Bachelor of Business Administration course in Sales and Marketing can provide a foundational education in business and management principles to undergraduate students, along with coursework in marketing, market research and analysis, economics, communications, customer service, and sales. The Marketing emphasis can provide business acumen and valuable tools for students. Programs can be organized around a management framework where students gain an understanding of the concepts of marketing and learn to apply these concepts when making decisions and managing business activities.

BBA Sales and Marketing Eligibility

The candidates must have qualified for their 10+2 examination or any other equivalent qualification with a minimum of 50% aggregate marks
Some of the very reputed universities and colleges conduct an entrance examination for admission.

BBA Sales and Marketing Syllabus

Syllabus of Sales and Marketing course as prescribed by various Universities and Colleges.

BBA Sales and Marketing Semester-I
Sr. No.	Subjects of Study
1	Basic Mathematics & Statistical Techniques
2	Business Environment and Micro Economics for Business
3	Computers in Management and Management Foundations
4	English
5	Financial Accounting
6	Polity & Society
BBA Sales and Marketing Semester-II
1	Customer Relationship Management
2	Database Management System
3	English
4	Integrated Marketing Communications
5	Macro Economics for Business
6	Organizational Behaviour and Environmental Management
BBA Sales and Marketing Semester-III
1	Business Laws
2	Cost and Management Accounting
3	Management Information System
4	Marketing Management and Financial Management
5	Rural Marketing
6	Summer Assignment & Project (Evaluation)
BBA Sales and Marketing Semester-IV
1	Analytical Skill Building and System Analysis & Design
2	Marketing Management II
3	Personal Financial Planning
4	Public Relations & Corporate Image
5	Production & Operation Management
6	Research Methodology & Report Preparation
BBA Sales and Marketing Semester-V
1	Consumer Behaviour and Service Marketing
2	Human Resource Management and Sales & Distribution Management
3	International Marketing
4	Summer Training (Evaluation)
BBA Sales and Marketing Semester-VI
1	Advertising & Sales Promotion
2	Business Policy & Strategic Management
3	Brand Management and Retail Management
4	Entrepreneurship Development
5	Dissertation

BBA Sales and Marketing Colleges

Amity University - Noida, Noida
Saga Institute of Management Studies - SIMS, Malappuram
National Institute of Management and Technology - NIMTT Kolkata, Kolkata

BBA Sales and Marketing Course Suitability

Students who are interested in developing careers in either sales or marketing or those who currently hold positions in either area but need more specialized instruction on theory, techniques, and effective management are suitable for it.
The degree course is also suitable for sales managers and directors who want to learn how to coordinate both business functions and leverage each to increase bottom-line performance.
Applicants should possess good communication skills, leadership, ability to motivate and teamwork spirit, and ability to understand and solve problems.
Students should be self-confident and always be updated with the current occurring in the business world and be familiar with advertising and merchandising techniques.

How is the BBA Sales and Marketing Course Beneficial?

Graduates of these programs can also move on to higher education for advancement and additional career opportunities.
Students in these programs are typically exposed to marketing operations and may be prepared for a wide range of careers in advertising, product management, public relations, customer service, marketing research, sales, or retail management.
They can also have jobs in mall companies, big corporations, government, and non-government organizations, consultancies, and public relations agencies.
Candidates have also work opportunities in department stores, computer companies, utility companies and construction firms, and manufacturing firms.

BBA Sales and Marketing Employment Areas