M.Com Sales & Marketing

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Master of Commerce in Sales & Marketing

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

M.Com Sales & Marketing or Master of Commerce in Sales & Marketing is a postgraduate Sales and Marketing Management course. The Master's program covers two core skill sets: attracting potential clients (marketing) and converting those leads into transactions (sales). Students learn how to analyze market trends and consumer behavior and use this information to increase sales. Coursework in these programs is frequently a mix of didactic and hands-on learning. Students are frequently involved in sales role-playing, collaborative marketing initiatives, and simulations. The following are some examples of class subjects that could be included in the curriculum: Consumer behavior and psychology; market analysis; advertising; public relations; international marketing; and innovation and new product creation are all topics covered.

M.Com Sales & Marketing Eligibility

  • Aspiring students should have passed a Bachelor of Commerce degree or any other equivalent qualification from a recognized University.
  • The candidates should have secured a minimum of 45% aggregate marks in their Bachelor's.
  • Some of the very reputed universities and institutes conduct entrance examinations for admission.

M.Com Sales & Marketing Syllabus

Syllabus of Sales & Marketing course as prescribed by various Universities and Colleges.

M.Com Sales & Marketing Semester-I

Sr. No. 

Subjects of Study

1

Accounting Principles and Key Account Management

2

Business Environment

3

Financial Management for Decision Making

4

Management of Soft Skills

5

Principles of Marketing Management

6

Principles and Practice of Management

M.Com Sales & Marketing Semester-II

1

Business Ethics and Corporate Social Responsibility

2

International Marketing

3

Product Management

4

Principles of Human Resource Management

5

Quantitative Techniques and Marketing Decision-Making Process

6

Supply Chain & Logistics Management

M.Com Sales & Marketing Semester-III

1

Consumer Behaviour

2

E-Marketing and Computer Applications

3

Marketing Legislation and Marketing Research

4

Retail Management

5

Services Marketing

M.Com Sales & Marketing Semester-IV

1

Internship Training / Internship Report

2

Project Report

 

M.Com Sales & Marketing College

M.Com Sales & Marketing Course Suitability

  • Candidates should be able to manage a sales territory, identify and target new business, personal sell, identify and target new business, and exploit new areas of opportunity.
  • They should also be able to comprehend sales milestones, recognize distinct milestones that lead to your goal, sales scenarios and selling styles, sales methods, and self-analysis.
  • They may also be able to perform the following tasks: information collection through questioning tactics; sales presentation skills; phases in the sales process; and an organized sales model.
  • Applicants interested in furthering their research studies are also eligible for the course.

How is the M.Com Sales & Marketing Course Beneficial?

  • The Master of Commerce program in Sales and Marketing allows graduate students to broaden their studies in marketing and specialize in a closely connected topic. Retailing, consumer behavior, international marketing, services, and business-to-business are some examples.
  • The Sales & Marketing degree can lead to a variety of job prospects, such as sales representative, associate, or customer service staff. You'll discover how to analyze the market and spot chances based on its tendencies.
  • If you are interested in consumer goods, a Master's in Sales is an excellent opportunity to broaden your knowledge and work with things of interest.
  • Graduates with this degree can work in a variety of settings, from non-profit organizations to global enterprises.

M.Com Sales & Marketing Employment Areas

  • Advertising Agencies
  • Colleges & Universities
  • FMCG Companies
  • Marketing Companies
  • Retailing Companies

M.Com Sales & Marketing Job Types

  • Brand Manager
  • Business Development Manager
  • External Advisor
  • Industrial Sales & Marketing Executive
  • Key Account Manager
  • Sales Director
  • Self-employed Consultant
  • Sales & Marketing Executive