Sales Manager as a career is spreading its wings faster than any other professions owing to the opening up of the global markets. In the last decade or so with the opening up of the world’s economy and spreading of multinational culture-opening up of the companies like Reebok, Nike, Kuotons etc’s- own retail outlets throughout the world and especially in the Asian countries like India the importance of the Sales Managers has increased very much. In fact, one can say that they have become the face of every establishment whether national or multinational.
Sales Manager is professional on whose shoulder the reputation of the organization depends as he is supposed to meet the customers of the establishment before anybody else. In the real sense, a sales manager is the persons who represent his organisation to the outer world. Thus it is his responsibility to handle the persons coming in his contact with perfect professionalism irrespective of the incumbent’s credentials.
Although the job profile of the Sales Manager varies with the organization one is working in yet public dealing remains the same for every organization.
Responsibly of an efficient Sales Manager is also to make the visit of the Customer hassle-free by giving him/her the required information with utmost clarity and simplicity. Experienced Sales managers are able to assess the needs of Customer and help them to know what they are required.
Sales Manager Eligibility
1. Educational Qualification
1. Although no special specific qualification is required for one to be a Sales Manager. Still to be able to do his work efficiently and confidently and to reach at higher positions in the hierarchy one should at least be a graduate and preferably an MBA (with Sales as mainstream).
2. To be an effective Sales Manager Diploma in Sales Management can do wonder in terms of boosting confidence and handling the work in a more effective and efficient level.
Sales Manager Required Skills
- To discharge his duties with efficiency a Sales Manager must be up-to-date on current products and services, their cost prices etc.
- They should be able to advise correctly customers and take care of their needs when it is necessary.
- They also possess good interpersonal and communication skills; team-work skills and other managerial skills.
- They must be good at the English language, if they having knowledge of many languages then it is a plus point for them.
How to become a Sales Manager?
Step 1
Interested candidates have to join one or both of the above-given courses through some college of repute like IIM's etc. For that, they may have to compete in an entrance exam taken by the institutes like CAT, MAT etc.
However, some institute provides admission on first come first basis or merit basis of the qualifying exam.
Step 2
After acquiring the requisite qualification the aspirants can apply for the post of Assistant Sales Manager in some national or multinational company’s retail outlets to gain some on the job experience.
Sales Manager Job Description
Sales Manager job involves making and implementing the policies to maximise the sales of the products and services his organisation is providing. He is also responsible to interact with the customers and make them aware of the products and service and pursue them to take the favourable decisions.
Sales Manager Career Prospects
With the widening of the network of various multinational companies’ retail outlets throughout the world, there is the many-fold increase in the demand of Sales Managers. Thus there is great scope for the Sales Managers in the immediate future in Company Showroom, Biz Bazzars, and other outlets in Malls etc.
Sales Manager Salary
As far as salary and other remunerations are concerned the Sales Manager can get anything between Rs.12000 to Rs.15,000 as a starter, it largely depends upon the organization one is joining. After gaining some on job experience one can expect as good as Rs.25,000 to Rs.30,000 in the multinational organization and even get more than that depending upon individuals experience and abilities.
