Advertising Manager is a professional who is responsible for marketing and publicizing goods or services within a company. He performs research to find a target audience, holds focus groups, outlines goals, develops concepts, creates storyboards, approves copywriting and sets budgets for ad campaigns.
Advertising Manager Eligibility
The minimum educational qualification is a Bachelor's Degree in Advertising or a related field such as Journalism or Marketing.
Advertising Manager Required Skills
- Advertising Managers must have excellent communication skills, with the ability to speak and listen, as well as clearly express their ideas.
- They also have the ability to make swift decisions, work through stressful situations and solve problems quickly.
- Candidates also required skills like creative personality, effective management and supervising skills.
- They should also be able to inform public about a company's goods and services; set budgeting goals and develop advertising campaigns, including TV ads, commercials, ads for radio, pay-per-click, banner and other Internet ads.
How to become an Advertising Manager?
One has to follow below-mentioned steps to become an Advertising Manager-
Step 1
Candidates after passing their 12th class have to enrol themselves in degree courses such as in Advertising, Journalism or Marketing or related fields. They must be interested in mass media and the like areas. Some of the colleges/universities conduct tests for admission to their courses and sometimes on a percentage basis.
Degree Courses:
- B.A. (Advertising and Brand Management)
- B.A. (Advertising and Print Journalism)
- B.A. (Convergent Journalism)
- B.A. (Hons.) (Marketing Management)
Educational Qualification-
For degree courses, candidates must have been passed 12th class with Advertising as one of the subjects.
Step 2
At some places, the Masters’ Degree is required to have jobs, especially for research positions. In some of the companies, managing posts are given to postgraduate candidates.
Masters’ Degree Courses:
- M.A. (Marketing Communication)
- M.B.A. (Marketing)
Educational Qualification-
For the postgraduate degree, they must be passed in their graduation with mass media as some of the subjects.
Institutes offering Courses for Advertising Manager
- Ansal University (AU), Gurgaon
- Indian Institute of Commerce and Trade (IICT), Lucknow
- Unitedworld School of Business, Kolkata
- Siva Sivani Institute of Management, Secunderabad
Advertising Manager Job Description
Advertising Managers also develop, implement and manage the company's advertising strategy, both from a business, sales and technical perspective. It is their job to initiate and manage discussion and sales with sponsor and agencies. They spend their time negotiating agreements with outside sales representatives, managing the development of sales materials, including media kits. They are also responsible for managing a group of advertising sales representatives.
Advertising Manager Career Prospects
The job outlook for Advertising Managers is good in various fields depending on specialisation in degree courses. A career in advertising can take students in several different directions. It is comprised of many facets and activities. Students find that there are many opportunities in advertising.
Advertising Manager Salary
The starting salary for an Advertising Manager is ranging from Rs.15,000 to Rs.20,000 per month. But their earnings/packages depend mainly on their educational qualification, the reputation of institutes, etc. as some of the companies offer good packages to candidates during campus placement. Advertising Managers can earn more than this with increasing their work experience and capabilities in the very field. In the middle of their career, their monthly salary is expected Rs.40,000 to Rs.50,000 monthly.
