Duration 1 Years |
Level Diploma After Graduation |
Type Diploma |
Eligibility Graduation |
Executive Post Graduate Diploma in Management (Marketing) is a Business Management course. Marketing management is a process of making strategies for product or services, advertising, promotions, sales to reach desired customer segment. It benefits sales and marketing efforts associated with advancing organizational goals. The course covers all marketing management aspects, including functional areas of Marketing Management like Industrial Marketing, Marketing Research from the theoretical and practical perspective and marketing management, consumer behaviour etc.
Syllabus of Management (Marketing) as prescribed by various Universities and Colleges.
Sr. No. |
Subjects of Study |
1 |
Critical Analytical Thinking |
2 |
Ethics in Management |
3 |
Leadership Labs |
4 |
Managerial Skills |
5 |
Global Strategy |
6 |
Strategic Leadership |
7 |
Data Analysis & Decision Making |
8 |
Information Management |
9 |
Operations |
10 |
Business Research Methods |
11 |
Strategy Beyond Markets |
12 |
Financial Accounting |
13 |
Corporate Finance |
14 |
Managerial Accounting |
15 |
Managerial Finance |
16 |
Marketing |
17 |
Managing Groups & Teams |
18 |
Organizational Behaviour |
19 |
Human Resource Management |
20 |
Microeconomics |
21 |
Business Analytics & Intelligence |
22 |
Sales & Retail Management |
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