Executive Post Graduate Diploma in Management (Marketing)

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Duration

1 Years

Level

Diploma After Graduation

Type

Diploma

Eligibility

Graduation

Executive Post Graduate Diploma in Management (Marketing) is a Business Management course. Marketing management is a process of making strategies for product or services, advertising, promotions, sales to reach desired customer segment. It benefits sales and marketing efforts associated with advancing organizational goals.  The course covers all marketing management aspects, including functional areas of Marketing Management like Industrial Marketing, Marketing Research from the theoretical and practical perspective and marketing management, consumer behaviour etc.

Executive Post Graduate Diploma in Management (Marketing) Eligibility    

  • Candidates should have a bachelor’s degree with minimum 45% marks in aggregate or any other equivalent qualification.

Executive Post Graduate Diploma in Management (Marketing) Syllabus

Syllabus of Management (Marketing) as prescribed by various Universities and Colleges.

Sr. No.

Subjects of Study

1         

Critical Analytical Thinking

2         

Ethics in Management

3         

Leadership Labs

4         

Managerial Skills

5         

Global Strategy

6         

Strategic Leadership

7         

Data Analysis & Decision Making

8         

Information Management

9         

Operations

10     

Business Research Methods

11     

Strategy Beyond Markets

12     

Financial Accounting

13     

Corporate Finance

14     

Managerial Accounting

15     

Managerial Finance

16     

Marketing

17     

Managing Groups & Teams

18     

Organizational Behaviour

19     

Human Resource Management

20     

Microeconomics

21     

Business Analytics & Intelligence

22     

Sales & Retail Management

 

Executive Post Graduate Diploma in Management (Marketing) Colleges

  • IILM Institute for Business & Management, Gurgaon

Executive Post Graduate Diploma in Management (Marketing) Course Suitability

  • Executive Post Graduate Diploma in Management (Marketing) is suitable to gain specialist knowledge in all aspects of marketing. The study of marketing is relevant to all areas of business life, and students will gain an understanding of how to best use available resources to their advantage in a changing environment. 
  • They should have good communication skills, leadership quality, ability to motivate and work as part of a team, ability to understand and solve problems is the needed attributes.

How is Executive Post Graduate Diploma in Management (Marketing) Course Beneficial?

  • The Executive Post Graduate Diploma in Management (Marketing) helps to find positions quickly, putting their skills to work in one of the areas of the marketing chain mix (products, sales, communications or distribution) in positions such as sales engineer, product manager, market manager, marketing analyst, sales manager, sales director or marketing director. 
  • It helps students to become successful Marketing Managers by exposing them to marketing development environment while laying special emphasis on marketing management for small and medium enterprises.

Executive Post Graduate Diploma in Management (Marketing) Employment Areas

  • Broadcasting
  • Management
  • Publication
  • Publicity
  • Research
  • Sociology
  • Strategy

Executive Post Graduate Diploma in Management (Marketing) Job Types

  • Advertising & Promotions Manager
  • Insurance Sales Agent
  • Marketing Manager
  • Marketing Research Analyst
  • Public Relations Manager
  • Purchasing Manager
  • Sales Engineer
  • Sales Manager
  • Sales Representative
  • Survey Researcher

After completing Post Graduate Certificate in Advanced Project Management you can become :