BSc Digital Marketing

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Bachelor of Science in Digital Marketing

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BSc (Digital Marketing) or Bachelor of Science in Digital Marketing is a full-time three-year Under-Graduate degree course. The BSc in Digital Marketing program prepares students for a successful career in the worldwide creative industries by providing them with skills in marketing and communications, digital marketing analytics, marketing and media strategy, social media creation, and business analysis.

BSc (Digital Marketing) Eligibility

  • The aspirants must have qualified for their 10+2 examination or equivalent qualification from a recognized Board.
  • The candidates should have secured a minimum of 55% aggregate marks or equivalent CGPA at their Intermediate level.

BSc (Digital Marketing) Syllabus

Syllabus of Digital Marketing Course as prescribed by various Colleges & Universities.

BSc (Digital Marketing) Semester-I

Sr. No. 

Subjects to Study

1

Business Seminar-I: Understanding Consumers

2

Economics for Business

3

Foundations of Marketing and Communications

4

Social Media: Contexts and Development

BSc (Digital Marketing) Semester-II

1

Brand Identity

2

Business Seminar-II: Business Analytics

3

Creative People and Organisations

4

Understanding Trends and Forecasting

BSc (Digital Marketing) Semester-III

1

Business Seminar-III: Professional Practice

2

Critical Analysis with English for Academic Purposes

3

Financial Management

BSc (Digital Marketing) Semester-IV

1

Creative Innovation

2

Digital Marketing Analytics

3

Internship

BSc (Digital Marketing) Semester-V

1

Business Seminar-IV: Strategy and Decision Making

2

Creative Business Start-up

3

Data Mining for Marketers

4

Games: Global Industry and Futures

5

Creative Leadership Lab

BSc (Digital Marketing) Semester-VI

1

Project / Dissertation

 

BSc (Digital Marketing) Colleges

  • Indian Institute of Management, Calcutta
  • Indian Institute of Management Indore

BSc (Digital Marketing) Course Suitability

  • Careers within the creative industries require graduates who can respond effectively to dynamic challenges by devising and implementing new marketing strategies.
  • The Bachelor of Science in Digital Marketing program equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning, and social media development as well as knowledge in business analysis necessary for a successful career in the global creative industries.

How is the BSc (Digital Marketing) Course Beneficial?

  • A diploma in digital marketing education normally lasts one year. Some institutions offer postgraduate degrees in digital marketing that last between 4 and 11 months.
  • Part-time students can earn a diploma in digital marketing. Some diploma in digital marketing institutions that provide a postgraduate program in digital marketing on a part-time basis includes ACHMCT Mumbai, NGASCE Mumbai, and ICASR Gurgaon.
  • Graduation from a recognized board is the standard qualifying condition for any diploma in a digital marketing program.

BSc (Digital Marketing) Employment Areas

  • Colleges / Universities
  • Educational Institutions
  • Facebook / Google / IBM
  • IT Firms

BSc (Digital Marketing) Job Types

  • Conversion Rate Optimiser
  • Content Marketer / Manager
  • Digital Marketing Consultant
  • Email Marketer
  • Market Research Analyst
  • PPC Search Manager
  • Social Media Manager
  • SEO Manager / Professional

Advanced Course in BSc (Digital Marketing)

  • MSc Digital Marketing