BBA E-Commerce & Digital Marketing

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Bachelor of Business Administration in E-Commerce & Digital Marketing

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBA (E-Commerce & Digital Marketing) or Bachelor of Business Administration in E-Commerce & Digital Marketing is a three-year full-time management program aimed to create a flare for technology and business in students from many backgrounds, including commerce, science, arts, and engineering.

The E-Commerce & Digital Marketing program encourages students to investigate how various digital technologies and platforms can be used creatively to drive business results and provide greater value to customers through innovative products and services, immersive customer experiences, and ground-breaking business models. The curriculum of the three-year program focuses on two major areas of business: fundamental business understanding and E-business ideas and strategies.

BBA (E-Commerce & Digital Marketing) Eligibility

  • The aspiring candidates must have qualified for their 10+2 examination or equivalent qualification in any relevant field from a recognized Board.
  • The candidates should have secured a minimum of 55% aggregate marks or equivalent at their Intermediate level.

BBA (E-Commerce & Digital Marketing) Syllabus

Syllabus of E-Commerce & Digital Marketing as prescribed by various Colleges & Universities.

BBA (E-Commerce & Digital Marketing) Semester-I

Sr. No. 

Subjects to Study

1

Business Mathematics

2

Environment Studies & Disaster Management

3

Foundation Course in Communication

4

Fundamentals of Computers & Information Technology

5

Introduction to Accounting

6

Mercantile Law

7

Managerial Economics

8

Principles & Practices of Management

BBA (E-Commerce & Digital Marketing) Semester-II

1

Advanced Computers Skills

2

Business Communication

3

Financial Accounting

4

Fundamentals of Entrepreneurship

5

Human Resource Management

6

Marketing Management

7

Managerial Economics-II

BBA (E-Commerce & Digital Marketing) Semester-III

1

Business Etiquettes & Corporate Grooming

2

Business Statistics and Organization Behavior

3

Financial Analysis of Decision Making

4

Indian Economic Problems

5

Introduction to Financial Markets

6

Management Information System

7

Professional Communication

BBA (E-Commerce & Digital Marketing) Semester-IV

1

Consumer Behavior, Training & Development

2

Contemporary Issues in Business Management

3

Cost Management, Data Analysis & Interpretation

4

Gender Justice & Women Empowerment

5

Productions & Operations Management

6

Verbal Communication

BBA (E-Commerce & Digital Marketing) Semester-V

1

Business Environment

2

E-Commerce

3

Introduction to Digital Marketing

4

Services Marketing

5

Seminar on Summer Training Report

BBA (E-Commerce & Digital Marketing) Semester-VI

1

Business Leadership Skills

2

Cyber Law

3

Strategic Management

4

Supply Chain Management

5

Research Project

 

BBA (E-Commerce & Digital Marketing) College

  • RIMT University, Punjab

BBA (E-Commerce & Digital Marketing) Course Suitability

  • This course is best suited to prospective candidates who are interested in building professional skills with an emphasis on real-world experience.

How is the BBA (E-Commerce & Digital Marketing) Course Beneficial?

  • The BBA in E-Commerce & Digital Marketing curriculum provided is a one-of-a-kind program designed to meet today's business expectations. The importance of technology in all facets of human existence cannot be overstated. Various technology advancements have greatly impacted and disturbed even the corporate sector, and will continue to do so.
  • This BBA specialty in E-Commerce & Digital Marketing equips students with the ever-changing demand for digital transformation in businesses.

BBA (E-Commerce & Digital Marketing) Employment Areas

  • Digital Media
  • Insurance Agencies
  • Manufacturing Industries
  • Retailing Firms
  • Relationship Management Firms
  • Sales and Marketing
  • Amazon / Flipkart / Lenskart / Ebay / Myntra / Paytm / Snapdeal / Bigbasket

BBA (E-Commerce & Digital Marketing) Job Types

  • Business HR
  • Business Analyst / Research Analyst
  • Consultant
  • Customer Service Manager
  • Entrepreneur
  • E-Business Consultant
  • Financial Services
  • Retail Manager / Retail Assistant
  • Traffic Manager
  • Webmaster / Web Product Manager / Web Designer

Advanced Course in BBA (E-Commerce & Digital Marketing)

  • Master of Business Administration