BBA Digital Media and Marketing

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Bachelor of Business Administration in Digital Media and Marketing

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2 or equivalent

BBA Digital Media and Marketing or Bachelor of Business Administration in Digital Media and Marketing is a full-time three-year undergraduate degree program. The BBA in Digital Media & Marketing degree program gives a comprehensive overview of the current digital marketing framework, in-demand technologies, and best practices. This Digital Media and Marketing curriculum also attempts to instill entrepreneurial purpose in students for start-up ideas and to assist them in becoming technopreneurs.

This Digital Media and Marketing curriculum teaches students how to conceptualize, investigate, interview, write, and produce all forms of digital media and communications. As a result, this degree qualifies students to serve in all industries digitally. Candidates will get the knowledge and abilities required to interact with the digital client of the twenty-first century across different digital marketing channels and optimize campaigns to fulfill company objectives.

BBA Digital Media and Marketing Eligibility

  • The candidates must have qualified for their 10+2 examination or equivalent qualification from a recognized Board.
  • The students should have secured a minimum of 55% aggregate marks or equivalent CGPA at their Intermediate level.

BBA Digital Media and Marketing Syllabus

Syllabus of Digital Media and Marketing Course as prescribed by various colleges & universities.

BBA Digital Media and Marketing Semester-I

Sr. No. 

Subjects to Study

1

Excel Spreadsheets

2

Introduction to Digital Marketing

3

Marketing Communication

4

Market and Competition Analysis

5

Principles of Marketing

6

Mini Project

BBA Digital Media and Marketing Semester-II

1

Branding and Brand Positioning

2

Consumer Behavior

3

Communication Theory

4

Creative Writing for Digital Media

5

EVS

6

Visual Design

7

Internship Phase-I

BBA Digital Media and Marketing Semester-III

1

Content Marketing

2

Social Media Marketing

3

Search Engine Marketing

4

Technical Writing

5

Web Development

6

Mini Project-II

BBA Digital Media and Marketing Semester-IV

1

Disaster Management

2

Digital Media Analytics

3

Mobile App and Email Marketing

4

Reputation Management

5

Search Engine Optimization

6

Video Marketing

BBA Digital Media and Marketing Semester-V

1

Cyber Security

2

Creating Concept Brief

3

Digital Media Planning and Buying

4

Pay-per-Click

5

Tools in Digital Marketing

BBA Digital Media and Marketing Semester-VI

1

Internship

2

Project Work

 

BBA Digital Media and Marketing College

  • Symbiosis Skills and Professional University, Maharashtra