BBA Marketing Management

Bachelor of Business Administration in Marketing Management

B.B.A (Marketing Management) or Bachelor of Business Administration in Marketing Management is a three-year full-time Under-Graduate degree program. The Bachelor of Business Administration in Marketing Management program begins with the fundamentals of marketing principles before progressing to courses such as marketing communications and consumer behavior. The ultimate objective of the Marketing Management course is for students to obtain the optimal balance of interpersonal skills and technical ability.

B.B.A (Marketing Management) Eligibility

• The candidates must have qualified for their 10+2 examination or equivalent qualification from a recognized Board.
• The students should have secured a minimum of 55% aggregate marks or equivalent CGPA at their Intermediate level.

B.B.A (Marketing Management) Syllabus

Syllabus of Marketing Management as prescribed by various Colleges & Universities.

B.B.A (Marketing Management) Colleges

• DY Patil University, Pune
• Sharda University, Delhi
• Renaissance College of Commerce and Management, Indore

B.B.A (Marketing Management) Course Suitability

• The course in Marketing Management is designed for people who are fascinated by marketing. The curriculum of Marketing Management requires self-confidence, current-event awareness, patience, and business competence, among other things.
• The curriculum is appropriate for applicants who have good communication skills, problem-solving abilities, tactful client dealing skills, teamwork abilities, and the ability to encourage others.

How is the B.B.A (Marketing Management) Course Beneficial?

• A degree in BBA Marketing Management opens up a world of opportunities. Students can start their own businesses and operate independently. There is also various employment available following BBA in prominent industries such as hotels, airlines, and multinational corporations.
• The candidates can get employed for the job roles like Brand Manager, Marketing Executive, Marketing Manager, Advertising Manager, Sales Manager, Market Research Analyst, etc.
• Aside from jobs, a sizable proportion of students pursue further education. Students can pursue advanced degrees in marketing management such as an MBA, M.Phil, or Ph.D.

B.B.A (Marketing Management) Employment Areas

• Accenture / Genpact / Microland / Deloitte / Franchise India / Dell International
• Bajaj Allianz Life Insurance / IndusInd Bank / Reliance Capital / Kotak Securities / HDFC Standard Life / ICICI Lombard

B.B.A (Marketing Management) Job Types

• Advertising Manager
• Business Development Manager / Public Relations Manager
• Digital Marketing Manager
• Marketing Research Analyst
• Marketing Executive / Marketing Manager / Marketing Communications Manager
• Product Manager / Brand Manager
• Sales Manager / Sales Executive

Advanced Course in B.B.A (Marketing Management)

• M.B.A