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Duration 3 Years |
Level Graduation |
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Type Degree |
Eligibility 10+2 |
BBA Digital Business and Marketing or Bachelor of Business Administration in Digital Business and Marketing is a full-time three-year undergraduate degree program. BBA in Digital Business and Marketing develops appropriate management, analytical, and interpersonal abilities for job prospects in the Digital Business and Marketing industry. This BBA Digital Business and Marketing program is designed to provide graduates with the necessary competences and abilities to provide them a competitive advantage when applying for jobs in this area.
This three-year, six-semester professional BBA Digital Business and Marketing Course program was created with the fast integration of digital media technologies in a variety of business sectors in mind. This BBA specialty in Digital Business and Marketing has been designed to help students understand how business and marketing are changing as a result of the fast expansion of digital marketing technologies. Students are exposed to Digital Marketing fundamentals, campaign execution, and hands-on learning of all ideas in the Digital Business Marketing area through the use of Real World Simulation.
Data Analytics, Content Marketing, Understanding Design - Based Thinking & Planning, SEO & SEM, Video and Text Blogging will be among the theoretical and practical disciplines covered in the program. Students will learn how to understand the traditional marketing mix in the light of a constantly changing and expanded set of digital strategies and methods.
BBA Digital Business and Marketing Eligibility
BBA Digital Business and Marketing Syllabus
Syllabus of Digital Business and Marketing Course as prescribed by various colleges & universities.
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BBA Digital Business and Marketing Semester-I |
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Sr. No. |
Subjects to Study |
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1 |
Business Communication |
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2 |
Computers in Management |
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3 |
Financial Accounting |
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4 |
Financial Services & Institutional Supports |
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5 |
Human Values and Ethics |
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6 |
Introduction to Media and Computer Applications |
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BBA Digital Business and Marketing Semester-II |
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1 |
Behavioral Science |
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2 |
Cost and Management Accounting |
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3 |
Environmental Studies |
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4 |
Economics for Managers |
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5 |
Quantitative Techniques for Management |
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6 |
Social Communication |
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BBA Digital Business and Marketing Semester-III |
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1 |
Analysis & Design of Business System |
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2 |
Content Marketing |
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3 |
Managerial Economics |
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4 |
Management Information Systems |
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5 |
Organizational Behavior |
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BBA Digital Business and Marketing Semester-IV |
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1 |
Brand and Brand Positioning |
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2 |
Communication Theory |
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3 |
Marketing Management |
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4 |
Tools in Digital Marketing & E-Commerce |
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5 |
Visual Design |
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BBA Digital Business and Marketing Semester-V |
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1 |
Cyber Security |
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2 |
Content Writing |
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3 |
Content Marketing |
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4 |
Public Relation |
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5 |
Search Engine Optimization and Marketing |
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BBA Digital Business and Marketing Semester-VI |
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1 |
Change & Innovations Management |
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2 |
Digital Media Analytics |
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3 |
International Business Management |
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4 |
Reputation Management |
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5 |
Social Media Marketing |
BBA Digital Business and Marketing College
Advanced Course in BBA Digital Business and Marketing
