BBA Brand Management and Communication

more_vert

Bachelor of Business Administration in Brand Management and Communication

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBA Brand Management and Communication or Bachelor of Business Administration in Brand Management and Communication is a three-year full-time undergraduate Media and Event Management course. The Brand Management and Communication course incorporates Principles of Digital Media and Entertainment, Social Networking and Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics. Up-and-comers will study center business territories, for example, bookkeeping, promoting, financial aspects and the executives.

Also, the candidates will gain proficiency with the significance of advanced law, computerized showcasing, venture the executives, person to person communication and new intuitive innovations.

BBA Brand Management and Communication Eligibility

  • The candidates must have qualified for their 10+2 examination or equivalent from a recognized Board.
  • The students should have scored a minimum of 50% aggregate marks at their Intermediate level.

BBA Brand Management and Communication Syllabus

Syllabus of Brand Management and Communication course as prescribed by various colleges & universities.

BBA Brand Management and Communication Semester-I

Sr. No. 

Subjects to Study

1

English

2

Economics

3

Human Behavior: Bio-psycho Social Perspectives

4

Introduction to Communication Theory

5

Principals of Management

6

Radio Production & Planning

7

Sociological & Anthropological Thought

BBA Brand Management and Communication Semester-II

1

Accounting

2

Fundamentals of Marketing

3

History of Art

4

Literature

5

New Media

6

Politics & Governance

7

Theatre

BBA Brand Management and Communication Semester-III

1

Business Law

2

Gender - Interdisciplinary Perspectives

3

Introduction to Event Management

4

Music

5

Media & Culture

6

Principles of Advertising

7

Statistics

BBA Brand Management and Communication Semester-IV

1

Animation

2

Cost Accounting

3

Creative Writing

4

Human Resource Management

5

Introduction to Research

6

Introduction to PR & Corporate Communications

7

Macro Economics

BBA Brand Management and Communication Semester-V

1

Business Environment

2

Documentary

3

Digital Environment

4

Journalism

5

Management Accounts

6

Strategic Management

7

TV Production & Programming

BBA Brand Management and Communication Semester-VI

1

Account Planning

2

Cinema Studies

3

Corporate Governance

4

Entrepreneurship

5

Multimedia

6

Media Law Ethics

7

Project

 

BBA Brand Management and Communication Colleges

  • A P Goyal Shimla University College of Management, Shimla-Himachal Pradesh
  • Teerthanker Mahaveer University, Moradabad

BBA Brand Management and Communication Job Types

  • Instructor / Lecturer
  • Media Operations Lead
  • Online Networking Agents
  • Online networking Strategist / Writer

Advanced Course in BBA Brand Management and Communication

  • MBA