BBA Digital Technologies

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Bachelor of Business Administration in Digital Technologies

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBA Digital Technologies or Bachelor of Business Administration in Digital Technologies is a full-time three-year undergraduate degree program.

BBA Digital Technologies Eligibility

  • The candidates must have qualified for their 10+2 examination or equivalent from a recognized Board.
  • The students should have secured a minimum of 55% aggregate marks with Physics, Chemistry, Mathematics, Biology, or Computer science as one of their main subjects at their Intermediate level.

BBA Digital Technologies Syllabus

Syllabus of Digital Technologies Course as prescribed by various colleges & universities.

BBA Digital Technologies Semester-I

Sr. No. 

Subjects to Study

1

Business Communication

2

Financial Accounting

3

Introduction to Statistics

4

Micro-Economics

5

Principles of Management

6

Spreadsheet Modeling for Decision Making

BBA Digital Technologies Semester-II

1

Basics of Computers and Computing

2

Database Management Systems with SQL

3

Ethics, CSR and Sustainable Business

4

Introduction to Finance

5

Macro-Economics

6

Principles of Marketing (4Ps & Consumer Behavior)

BBA Digital Technologies Semester-III

1

Content Development & Story Telling for Business

2

Digital Marketing & Social Media Engagement

3

Management Information Systems

4

Online advertising, Campaign Building, Web Analytics

5

Research Techniques (Secondary Methods)

6

UI/UX Fundamentals

BBA Digital Technologies Semester-IV

1

Business Law

2

Data Warehousing, BI and Visualization (Tableau)

3

Finance (Financial Tech, Payment Systems)

4

Marketing (Advert Tech – DSP, SSP, DMP & Traditional Media)

5

Programming with Python

6

Principles of Ecommerce (Platforms, Revenue Models, WMS, OMS)

BBA Digital Technologies Semester-V

1

Analytics - Marketing and Finance (CLTV, CSAT)

2

CX Management

3

Connected Technologies (IOT Models, Cloud, Privacy)

4

Management Consulting Methods

5

Strategy & Business Policy

BBA Digital Technologies Semester-VI

1

Business Analysis in Technology Firms

2

Global Business

3

Program Management

4

Production & Operations Management

 

BBA Digital Technologies College

  • Mahindra University, Hyderabad